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Women Are Posting Selfies With Make-Up On Half Their Face To Hit Back At "Make-Up Shamers"

“Because when someone asks who I’m trying to look good for, my answer is always ‘myself’.”

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This video by YouTuber NikkieTutorials highlighting the "power of make-up" has now been watched almost 17 million times.

View this video on YouTube

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Her video, which was uploaded last month, has spread across the world and now women are using it as inspiration to post their own transformations.

Using the hashtag #ThePowerOfMakeup, women are uploading images of themselves with make-up on only half their face.

Along with the images they've also been writing about what they think of make-up and tagging Nikkie in their posts.

"Embracing both sides here (of make-up and not) because I'm comfortable either way."

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"Because when someone asks who I'm trying to look good for, my answer is always 'myself'."

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"If a woman wants to wear makeup, let her."

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"Yes, my skin isn't flawless and I do get blemishes and have a few light freckles.. But it's me ☺️ no one is perfect - be happy in the skin you're in - make-up doesn't define you!"

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"Was very reluctant to post this but if you don't like me without make-up, you sure as hell don't deserve me with make up!"

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"Been loving all the comments lately that make-up doesn't define you and to stop the make-up shaming. I don't wear make-up for others, I wear it for myself."

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"I do make-up because it is fun and I like changing up my look. I do it for myself, and for no one else."

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Some of Nikkie's fellow make-up artists are joining in the trend on Instagram as well:

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"I love make-up & you should too, don't be ashamed or embarrassed that it makes you feel either a little bit better about yourself or a whole fucking lot better about yourself."

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Richard James is acting head of news for BuzzFeed Australia and is based in Sydney.

Contact Richard James at richard.james@buzzfeed.com.

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