Thousands of pounds donated as part of the #NoMakeupSelfie craze sweeping social media sites have been sent to the wrong charity.
A report by the BBC has revealed those texting the word "donate" instead of "beat" have been sending their money to Unicef instead of Cancer Research U.K.
Apparently around £19,000 has been identified as being donated to the incorrect charity.
Some have even accidentally enquired about adopting a polar bear through the World Wildlife Fund (WWF) after their smartphones autocorrected the word “beat” into “bear”.
"We are now working closely with all parties involved to ensure that this doesn't happen again in the future," Flynn said.
More than £2 million has so far been donated to cancer charities in the U.K. since the craze emerged on social networks this month.
The WWF has also said no money has been taken from those who accidentally texted about the polar bears.
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