Meet Scottish wrestler Grado, real name Graeme Stevely.
On Wednesday Grado released this video, showcasing his enthusiastic entrance and begging Madonna to reconsider and allow him to use the song.
Grado said that if he didn't end up getting permission his entrance would have to be dubbed over, which would be a "pain in the arse – it's going to look shit".
He concluded: "There's nought better than a fat guy in a bumbag and a leotard dancing to Madonna."
The campaign picked up steam on Wednesday night, as #SayYesMadonna became one of the top Twitter trends in the UK.
BuzzFeed News has reached out to Madonna's representatives for a comment on the campaign and we will update this post if we hear back.
Richard James is the News Director for BuzzFeed Australia and is based in Sydney.
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