This is six-year-old Ianto performing the ice bucket challenge to help raise money for Macmillan Cancer Support as his mother received treatment for cancer.
As his father, Shaun Gustard, said in his Facebook post, Ianto's mother was recently in hospital to have her lymph nodes removed.
Jane Elizabeth Eyres explained in the comments thread below the video that she has metastatic melanoma, a type of skin cancer.
The ice bucket challenge began in the US and has spread across the internet with high profile figures such as Facebook founder Mark Zuckerberg getting involved.
In America the challenge is raising awareness for ALS, or Lou Gehrig’s disease.
The game has now reached the UK, with people accepting the challenge to raise money for Macmillan.
Richard James is the News Director for BuzzFeed Australia and is based in Sydney.
Contact Richard James at firstname.lastname@example.org.
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