The Sun's Head Of PR Apologises For Page 3 Tweet After Receiving Death Threats

Dylan Sharpe told BuzzFeed News the tweet was an attempt at humour that backfired spectacularly.

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The tweet was criticised by many Twitter users, including supporters of the No More Page 3 campaign.

.@dylsharpe @lucymanning @GreensladeR @steve_hewlett @HarrietHarman I'm sure your mother is incredibly proud of you Dylan. I know I would be

Kay Burley@KayBurleyFollow

.@dylsharpe @lucymanning @GreensladeR @steve_hewlett @HarrietHarman I'm sure your mother is incredibly proud of you Dylan. I know I would be

7:31 AM - 22 Jan 15ReplyRetweetFavorite

@dylsharpe you're tweeting pictures of topless women to politicians and journalists. You're a grown man.

Jess Brammar@jessbrammarFollow

@dylsharpe you're tweeting pictures of topless women to politicians and journalists. You're a grown man.

7:55 AM - 22 Jan 15ReplyRetweetFavorite

When this is how the head of PR at the sun uses p3 how anyone can say this isn't woman hating is beyond me.

Caroline CriadoPerez@CCriadoPerezFollow

When this is how the head of PR at the sun uses p3 how anyone can say this isn't woman hating is beyond me.

8:11 AM - 22 Jan 15ReplyRetweetFavorite

Sharpe has now released this statement attempting to explain his actions and apologising for the controversial tweet:

Hi. My name is Dylan Sharpe. Nominally I'm the Head of PR for The Sun, but you may also know me as "c*ckwomble", "c*nt" or "creepiest guy on Twitter"TM. This is my story...

Most reading this will have avoided a call, or text, or missed an email on purpose. Some readers may have sent out a "no comment" on behalf of someone else. But few, if any of you will have spent 48 hours telling the nation's media that a story is speculation, even when the national broadcaster has seen fit to make it their biggest story of the day.

But that is what I did. Between late afternoon on Monday, until Wednesday evening, I refused to comment on speculation about the demise of page 3. That was my job and I executed it, despite upsetting a number of journalists I considered good friends.

Then, on Wednesday night, came 'the big reveal'. Oh how we laughed. Lazarus reappeared topless on the 3rd page of The Sun, and was tweeted by our official Twitter account and many thousands more. By midnight, anyone who hadn't yet hit the hay knew The People's Paper had done it again.

On the train to the office the next morning I decided it was time for a cheeky dig. Nicole, 22, from Bournemouth was winking - now I'd use that wink to make a none-so-subtle point about ignoring my warnings. But to whom should I send it?

Steve Hewlett and Roy Greenslade: media commentariat almost ubiquitous on the airwaves over the past couple of days telling us why page 3 was no more.

Lucy Manning and Kay Burley: the reporters chosen to front the coverage of 'the end of page 3' by their respective networks.

And Harriet Harman. I shouldn't have tweeted to Harriet. She wasn't involved and, unlike the others, I hadn't spoken to her. But just before I sent the now infamous tweet I'd seen the graphic, created in Labour HQ, celebrating that page 3 was no more. I stuck her Twitter handle in - it was a big, stupid, mistake.

Lucy Manning was first to respond - with a "ha!". "Good," I thought, "she gets it." Then Kay responded, but she wasn't happy. I like Kay Burley, she stands out among reporters with her easy charisma and charm, but I'd upset her. I started to write an apology but my Twitter mentions were going insane. I flicked down, took a look at what people were writing.

Someone with a lot of followers thought I'd done it to be nasty. "No," thought I, "it's funny. It's not about the naked breasts (which had already been tweeted over 10,000 times by other Twitter users) it's the wink. I am Nicole. I am the winker (you read that right), winking at the people who I had told the day before not to assume page 3 had gone." But it was too late.

Twitter had decided I was doing it to belittle, to attack, to demean. By 10am I had gained 500 followers, a hate campaign and a parody account.

By 11am The Huffington Post (whose job, I have learned, is to tell their readers what they should be angry about in The Sun) had written an article about me and how horrible a human I was.

By midday I was receiving death threats and being told I was the most vile person that had ever lived. I left Twitter alone for a few hours.

When I returned around 6ish a proper journalist, writing for The Independent, had written about me. Simon Usborne - he normally writes about cycling and the environment - today he'd picked up his pitchfork and joined the hate mob.

At 11pm the final ignominy. I was backed by a UKIP MEP on Question Time. The nail in my mouldy, hated, coffin.

So there it is. I continue to be told I'm a c*nt by people who know my name, my job and one tweet I sent. Guilty of gloating I most certainly am. Icarus has well and truly plummeted to earth. But I never meant to offend and I want to apologise to all those I @'ed in that tweet. It was supposed to be funny but clearly I misjudged that one. Now I see if Twitter can forgive as quickly as it can hate....

Richard James is acting head of news for BuzzFeed Australia and is based in Sydney.

Contact Richard James at richard.james@buzzfeed.com.

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