Supermarket giant Tesco has today announced a loss of £6.4 billion, one of the largest in UK corporate history.
The supermarket chain revealed on Wednesday that its trading profit was £1.4 billion, down significantly from the previous year's £3.3 billion.
The news of Tesco's loss appeared to catch one BBC editor off guard.
Excellent reporting by the BBC news app on Tesco's losses this morning... X-rated losses, perhaps?
And obviously, there were a lot of jokes being made on Twitter.
I think #Tesco have just made #Greece feel good about themselves for the first time in years.
Bought a melon in #Tesco last year and scanned it through the self-service checkout as a banana so I can't help but feel partly responsible.
I guess #Tesco will now understand what it is like to run a home on a tight budget
Someone at #Tesco really needs to sit on the naughty step and think about what they've done.
Ahh such a shame about #tesco naahhttt!
And one joke was made over and over again.
So, for the record, Every Little - doesn’t help… #Tesco
£6.38 billion. Wow. #everylittlehelps is possibly the most ironic slogan ever 😂😂😂 #Tesco
Some Twitter users were putting the massive losses in perspective.
Tesco's £6.37bn loss in numbers: that's 53,109,888 cases of Tesco finest champagne, or enough to fill 96 Olympic swimming pools
Tesco's loss is also equivalent to 33.5 billion tins of carrots.
We're talking #Tesco's £6.4 billion annual loss, that's enough to buy this private island near Thailand 58,000 times!
That #Tesco loss in perspective: £202 per second. Impressive.
And some people knew exactly what had gone wrong.
I attribute all of Tesco's £6bn loss to how amazing the bakery section is in Cardiff Lidl #Tesco