England took on Switzerland at Wembley on Tuesday night, but it wasn't the on-pitch action that immediately grabbed the attention of viewers.
Fans at home noticed a very, very faded Ladbrokes sign, and started questioning whether their TVs were broken.
It seemed to have a weird effect on some people...
A number of people thought it was part of some big subliminal advertising conspiracy.
But the far, far better theory was that the match was being haunted by "the ghost" of Ladbrokes.
Even cult England hero Peter Crouch subscribed to this theory.
But after some detective work, it was revealed that the Ladbrokes sign was left over from the Rugby League Challenge Cup final last week.
Ladbrokes later tried to capitalise on the incident but were deservedly shot down in flames.
Subliminal advertisingA ghostDefinitely a ghost100% sure it's a ghost
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What do you think the real reason for the Ladbrokes sign is?
vote votesSubliminal advertising
vote votesA ghost
vote votesDefinitely a ghost
vote votes100% sure it's a ghost