Then: Yub.com was a hub for social shopping—finding others who want to shop together, alone, online. Started circa 2005.
Now: While the site was still functional, numerous attempts to find humans yielded no results. Seems that people don’t want to shop socially, just drunk.
Then: Like a virtual AA, SoberCircle was launched in 2008 to help recovering addicts meet.
Now: In a fairly common fate for many niche networks, SoberCircle was overtaken by a similar site, OneRecovery —although a visit to OneRecovery showed that it was becoming a more general OneHealth.