About BuzzFeed Reviews

Hello! We’re BuzzFeed Reviews (or rather, we’re BuzzFeed and we’re writing reviews) and we’re here to help you find the best products, no matter what your budget is.

In addition to reviews, we also write about other stuff. The Journal by BuzzFeed Reviews is a companion section offering musings on consumer culture, unsolicited shopping advice, and practical tips for getting the most out of the products we recommend.

What Makes Us Different

Our mission is to make shopping for anything easier and generally more enjoyable. And because we love options as much as the next shopper, every product we suggest comes recommended at three different price points: budget, midrange, and splurgeworthy. 

When we do a review, we’re not comparing apples to oranges, or cheap products to luxury ones, because that’s not fair. Luxury products should work better. But there are also some great budget and midrange picks for just about anything you’re looking to buy, so we compare products in a similar price point only to each other. 

No matter your budget, then, you can count on our research and testing to ensure you’re getting the best thing out there. We believe in buying the best, and that means the best you’re willing or able to spend.

Our Research Style

While we do touch and feel and test and try everything we recommend, we’re not just relying on our own opinions: We solicit advice from professionals, plus departments across the BuzzFeed universe (BuzzFeed’s shopping team! Chefs from Tasty! Full-stack engineers! You get the point!), which is staffed by wonderful, creative, and discerning humans. 

We also scour through online reviews and comments from a wide range of folks — from casual users to spec geeks — to get the full picture of what each product can do, and who it’s best for. Of course, we don’t trust any old review; when it comes to Amazon, we use tools like Fakespot and ReviewMeta to get the lowdown on what percentage of a product’s reviews are genuine. And, not to toot our own horn, but we read product reviews like it’s our job (because it’s literally our job), and we’ve gotten pretty good at sniffing out a counterfeit. In the end, though, we always use our tests to make sure any glowing reviews are legit.

How We Make Our Picks

We approach every review with the goal of helping you make better, more informed decisions with your money. Moreover, we seek to identify real pain points and how the right products can help solve them. Some review sites focus more on the technical specs than how the product works in your actual life. Do you really want the best-sounding headphones if they’re going to hurt your head when you wear them? We don’t think so. 

We’re looking for things that function just as well in the real world as in the lab, work just as well for the beginner as for the expert, and that fit just about any budget and lifestyle. Because one person’s holy-grail product is another person’s instrument of torture, we think it’s important to make sure each product we select represents the best choice for the greatest number of people. We have a large pool of volunteer testers — all with different body shapes, skin types, hair textures, sleeping styles, pet peeves, coffee orders, cilantro opinions…you get the idea — and assemble a new test team for every category we review. So when we tell you a hair dryer is the best of the best, we don’t mean “the best of the best for pin-straight hair”; and when we anoint a cast iron the One True Pan, you can rest assured that it has passed through the (different-sized) hands of many (differently skilled) cooks. TL;DR: We’ve got you (and you, and you, and you, and you).

How We Make Money

As with other review sites, we sometimes get a percentage of sales or other compensation if you buy from one of our links. Some brands that we love don’t pay us at all (looking at you, Ikea and Restoration Hardware), and we still recommend them if we truly think they’re the best (seriously, these RH towels are worth the $$$). But if you return things, we don’t get paid! So it’s always in our best financial and ethical interest to only recommend things we truly think are worth buying and that you’ll think are worth keeping.