After shattering streaming records yesterday, the sales numbers for Drake's If You're Reading This It's Too Late are in. The retail mixtape moved 535,000 units in its first week on the charts, according to Nielsen Music.
The debut showing, the biggest for a rap album since Eminem's The Marshall Mathers LP 2 in 2013, is especially impressive since it only reflects a little over three days on sale — with no distribution to physical retailers.
Breaking from the usual Tuesday morning tradition for album releases, IYRTITL was released as a surprise digital exclusive late Thursday night.
Despite being classified by Drake as a mixtape, the non-traditional release of IYRTITL actually managed to best the first-week sales of his 2010 major label debut album Thank Me Later.
It's his third best selling release after 2013's Nothing Was The Same, which debuted with 658,000 sold, and 2011's Take Care, which debuted with 631,000.
Reggie Ugwu is a features writer for BuzzFeed News and is based in New York.
Contact Reggie Ugwu at firstname.lastname@example.org.
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