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Hey World, We Need To Talk About How Often You Describe India As "Vibrant"

We can all do better than this.

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"What's the big deal?" you may ask. "Chill out and embrace your vibrance, bro," you may say.

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And you'd be right. It's not a bad word and I'm grateful to the world for not having branded us much worse. That said, it runs the risk of becoming short-hand for the Eat, Pray, Love-esque, George-Harrison-selfie-with-the-Taj-Mahal-ish, Diplo dancing in a palace with peacocks, white girls wearing bindis to Coachella version of India that keeps us on the "exotic" fringes of global pop culture rather than allowing us to wiggle into the mainstream.


And they're not alone in having irrevocably linked this descriptor with our des. Here's what a few other publications have deemed "vibrant" just in 2015:

Huffington Post: Indian culture, the festival Vaisakhi, Holi celebrations, Indian spirituality, Indian melodies, Hindu communities abroad, and a Himalayan valley.

• The Wall Street Journal: Indian democracy, Indian military uniforms, the economy, Modi's shawl.

The Guardian: Delhi, Delhi's party culture, the Indian cricket team's pace bowlers, Indian massage techniques, and the beaches of Goa.

The Economist: India's services sector.

• And, of course, there's us: Indian streets, New Delhi, and India's internet culture.

So, creators of content and culture, take a pledge with me today to never use the word "vibrant" to describe India unless it really is the most accurate, most efficient, most effective adjective you can think of.