Skip To Content
  • win badge
Updated on 16 Jun 2020. Posted on 30 Dec 2015

This Tiny Update To Arranged Marriage Customs Is A Huge Step Toward Gender Equality

One step at a time.

Clothing line Biba released an ad yesterday that's been shared more than 35,000 times within 24 hours. It begins with a woman reluctantly getting ready to meet a suitor.


At the meeting, her father challenges the conventions of how marriages are arranged.


And the message is clear: Updating our customs toward equality is cool, necessary, and beautiful.


Follow BuzzFeed India on Facebook.

BuzzFeed Daily

Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!

Newsletter signup form