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Updated on 16 Jun 2020. Posted on 30 Dec 2015

This Tiny Update To Arranged Marriage Customs Is A Huge Step Toward Gender Equality

One step at a time.

Clothing line Biba released an ad yesterday that's been shared more than 35,000 times within 24 hours. It begins with a woman reluctantly getting ready to meet a suitor.

BIBA

At the meeting, her father challenges the conventions of how marriages are arranged.

BIBA

And the message is clear: Updating our customs toward equality is cool, necessary, and beautiful.

BIBA

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