back to top

We’ve updated our privacy notice and cookie policy. Learn more about cookies, including how to disable them, and find out how we collect your personal data and what we use it for.

India's Incredibly Powerful "Abused Goddesses" Campaign Condemns Domestic Violence

"Save Our Sisters" is an anti-sex trafficking initiative. This is their print campaign.

Posted on

Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.

scoopwhoop.com

Makeup was used to add bruises and wounds to the models before photographing them. This is a recreation of the goddess Saraswati.

The campaign simply and effectively captures India's most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.

For more information on the "Save Our Sisters" initiative, visit their website.

H/t to Scoop Whoop for images.