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India's Incredibly Powerful "Abused Goddesses" Campaign Condemns Domestic Violence

"Save Our Sisters" is an anti-sex trafficking initiative. This is their print campaign.

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Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.

scoopwhoop.com

Makeup was used to add bruises and wounds to the models before photographing them. This is a recreation of the goddess Saraswati.

The campaign simply and effectively captures India's most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.

For more information on the "Save Our Sisters" initiative, visit their website.

H/t to Scoop Whoop for images.