These people aren't just living with HIV, they are living with the HIV stigma.
This campaign is changing individuals view about HIV by putting the virus right in front of them.
The beauty of this project is that it taps into the discomfort the reader might be feeling at the prospect of even looking at a piece of paper carrying HIV
The posters were put up in the streets of São Paulo, where the impact was instant.
If that moment didn't have you in tears, you're definitely lying.
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