WASHINGTON, DC — In swing states such as Ohio and Virginia, where television viewers have been inundated with campaign ads for weeks, Election Day heralds the last day of nonstop messaging.
But some ads never made it to even the most politically saturated living rooms.
Arun Chaudhary, President Barack Obama's former White House videographer, heads up the video team at Revolution Messaging, a Washington-based Democratic marketing firm. There, Chaudhary operates differently than most creators of political ads: He films and edits many projects first and then tries to find a buyer for the finished product.
"With most firms, you have to pay them to get the creative concepts," Chaudhary said. "Usually there's not a cutting-room floor."
With the election season coming to a close, Chaudhary shared five of his top unreleased ads with BuzzFeed, and explained why they didn't make the cut.