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Chicago's Sears Tower is being renamed Willis Tower for a London insurance Group, Willlis Holdings, that leased 150,000 square feet of office space. Built in 1973, the 110-story building housed the Sears Corporation until they moved to Hoffman Estates, IL. Sears naming rights expired a few years ago.
Think of all the postcards and souvenirs that will wind up in the Dollar Stores because of this change.
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