You want to increase web traffic, but are you failing to target searches with long tail keywords?
A very common cause for not meeting web traffic potential is not fully optimizing search potential. This is usually caused by targeting direct, short tail keywords rather than long tail keywords. Long tail keywords draw more targeted traffic than short tail keywords and have less competition. This will increase conversion rates.
First, what is a long tail keyword? These are the three to four keyword phrases which are very specific to the product being sold or niche market. Buyers are searching using these phrases because they best describe what buyers want and they search for exactly what they want first. Niches by definition have less competition because they are so highly specific.
Short tail keywords are one word and are generic. These are generally used for targeting larger groups. Searches on one keyword was the original SEO technique. It will bring results, but they are pages and pages of very generic results. This is elementary SEO.
Short tail: Texas
Long tail: Texas hurricane harvey
Tools for Finding Long Tail Keywords
There are a variety of tools available for identifying and researching long tail keywords. Some of these are listed below. Some below are free and some are available at a cost. There are pros and cons and personal preference involved in making a decision of which to use and how.
You now know that you want to target long tail keywords and you have a list of available tools to choose from. Do you know how to most effectively use them? You might now know enough to be dangerous.
SEO training could help you put together the pieces and take you to the next level.
Anyone these days can build a website, but the action word in SEO is optimization. Poor linking or poor use of keywords can relegate a website to the black hole of search results, anywhere not on the first page of search results.
SEO has been around for over 25 years and has evolved from simple short tail keyword searches. If you’re stuck in a rut using the original elementary processes you’ve already fallen behind. SEO has evolved and become more advanced and sophisticated. Internet marketing is where the sales are. Consumers naturally research on the web. Content must be excellently written and well planned, using the best practices to convert searches into sales. Buyers have multiple sources of information so give them a reason to come to you. It’s your job to make sure buyers find you and your site instead of your competitor.
Benefits of SEO training are the improved ability to analyze website performance, improved website ranking, better keyword analysis, optimized content writing, and the big payback is the improved ability to maintain customer engagement.