This marketing method is well known as "Search Engine Marketing". If we broadly divide SEM, it will be paid and organic marketing via search engines. SEO or search engine optimization falls into organic section and is considered cheap investment when compared to paid marketing.
Having a website is just not enough to enter into online marketing world. Till the time your website is not visible to your potential customers, it is worthless and would yield nothing in terms of sales and business.
So what exactly is a "Search Engine Optimization" technique and how to hire a dedicated SEO expert in order to get the best SEO solution for your website?
Let us see how - Someone searching for a pair of shoes on search engines, will probably type in "cheap leather shoes" or "buy quality leather shoes" or similar to it. Search engines now will display a list of websites and those on top are most likely to get clicked and hence a new customer. This is how business is generated by having top ranking on search engines on business related keywords.
So we conclude that the top ranked websites are those who are likely to get visitors and finally they turn into its customers. The game of search engine marketing is just like a market place where there are many shops, selling same products and services. The entry gate for customers is one and that is page one in these search engines.
But how search engines like Google, Yahoo and Bing decides to list those websites on top rather than others who do not rank on top? Here comes the game of Search Engine Optimization, where these search engines are influenced by individual websites to give them more importance and rank on top. In other words, it is a game to rank on top or at least on page one, to get more and more visitors that increase sales, profits and benefits.
So now we get to understand what exactly a search engine optimization is about and what finally is expected out of a search engine optimization company or individual you hire. In short - "it's more traffic and more Sales".
Before you hire dedicated SEO expert online, you need to look some very crucial points before you sign up a deal. Hire a professional SEO company or even hiring individuals expert in Search Engine Optimization is also a very good options these days.
The reason I say hiring a dedicated Seo Expert (UK) is good is that now a days large number of people already in this field and working in for some or the other top SEO companies (first option). Also take out time to provide same services at their own which is otherwise provided through SEO companies they work in. The second option also remains very cheap in comparison to company rates and the quality of work remains higher if done by individuals. The other reason is you can even contact these dedicated SEO expert (individuals) at any time and also personally discuss with them about your website progress and requirements, which otherwise sometime is very difficult in branded companies.
So, here I would suggest being wise enough and trusting the person you hire as dedicated SEO Expert for your website. Once you choose them, have faith in his/her ability and at least for couple of months till your website starts ranking for some keywords.