After Hector Cruz's daughter, Sophia, was born, he felt "robbed" of being able to help his wife when she struggled with breastfeeding. "I felt like I wasn’t allowed to be a part of that experience," he said.
The photographer decided to take action by starting Project Breastfeeding, a photo series that hopes to "destigmatize public breast feeding, educate men, and empower women."
Cruz said he wants to help fathers understand "what a vital role they actually play in the breastfeeding journey."
The photo series features men pretending to nurse with the tagline, "If I could, I would."
According to the project's Facebook, Cruz hopes to raise enough money from the photos and a book to have a national billboard campaign, and he's looking for dads who want to help out by posing.
"It’s a show of support to every mom out there that we just want to let you know as men that hey, if we could do it we would, and we’re here to support you," Cruz said.