For their new ad, KFC followed this ink-loving hipster to Louisville's Tattoo Salvation parlor, where he eternalized his love for the 610-calorie bunless sandwich.
"I mean it's a tattoo that people would always ask about," he says of the questionable choice to make permanent a fast food item on his body. "And it's funny. So."
Here's the finished product. "It looks awesome," he proclaims.
Rachel Zarrell is a news editor for BuzzFeed News and is based in New York.
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