Chipotle just announced that it commissioned original writing from 10 big-deal authors to print on its packaging.
The backstory: Writer Jonathan Safran Foer (who apparently doesn’t own a smartphone?) was eating at Chipotle one day and wanted to “die with frustration” because he was so bored. And thus, despite any qualms the noted vegetarian might have had over aligning himself with vast quantities of chicken and carnitas, he spearheaded the literary/culinary marketing event of our time: Cultivating Thought.
Foer recruited nine other legitimately famous writers (from Toni Morrison to Judd Apatow) to cook up short pieces that will be printed on (previously unenlightened) cups and bags at Chipotle locations around the country. Their goal? To introduce people to the writers and “create a moment of analog pause in a digital world.”
Here’s a taste of what may grace your next burrito bag:
- Donald Trump has named H.R. McMaster as his new National Security Adviser, replacing Michael Flynn who resigned last week.
- Famine in South Sudan has left 100,000 people facing starvation and nearly 8 million in need of immediate assistance, UN agencies say.
- Milo Yiannopoulos's book has been canceled after he was accused of defending pedophilia.
- A girl's best friend showed up to her date in a fake mustache to spy on her and it's the definition of friendship goals 😎