Food

No One Actually Knows What Kale Is

Y'all need to educate yourselves.

Posted on
"You live in Manhattan and might be having a kale smoothie on your way to work this morning," said Eric Hirschhorn, chief marketing officer for Burger King, the nation's No. 3 hamburger chain after McDonald's and Wendy's. "But a lot of people don't even know what kale is, and if they do, they don't want to eat it. You have to give people what they want."

Could this be? Are french fries actually the Great American Vegetable? Is the vast majority of this nation living a contentedly kaleless life? It's a terrifying thought, but...it might be true.

BuzzFeed carried out an investigation (by looking at Twitter) and these are the results of our highly scientific study:

1. No, people don't know what kale is.

Angelica Magno.

@DearGelly

Question umm hi what is kale?

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Nαtαℓie Perro

@natalieperro

What is kale even?

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Dianna Agron Fan!

@AGRONsidekicks

What is Kale? It sounds nasty

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Myriam

@YouGotSnixed

What's kale?

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2. Citizens are bewildered by kale's sudden ubiquity.

What is Kale and why am I seeing it everywhere

Nathaniel Casey

@Ntgcasey

What is Kale and why am I seeing it everywhere

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What is kale and how did it all of a sudden get so popular?

Rance Nix

@SirRancelot

What is kale and how did it all of a sudden get so popular?

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What is Kale and why is everyone putting it in all of their recipes?

Sadie

@SadieBrennon

What is Kale and why is everyone putting it in all of their recipes?

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3. Many feel that kale, whatever it is, fuels class tension.

"i don't know what kale is but it sounds pretentious as hell" @PeterAntosh , keeping it real in LA

MaryD

@whatsfordunch

"i don't know what kale is but it sounds pretentious as hell" @PeterAntosh , keeping it real in LA

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@elmakias idk what kale is but all that sounds ratchet

SarahLee.

@JackAllTimeIovv

@elmakias idk what kale is but all that sounds ratchet

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Why do white people like kale? I don't even know what kale is! --R

ShitOurBoyfriendsSay

@shitourbfssay

Why do white people like kale? I don't even know what kale is! --R

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...but do his followers? Not necessarily.

@joshgroban what is Kale? and where do i get it? lol

Kim Yannayon

@KimYannayon

@joshgroban what is Kale? and where do i get it? lol

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5. And even when they find out, they probably aren't going to be happy about it.

@HeidiRKling I don't know what kale is but I'll assume that it's healthy and say to you, thank you but no thank you.

eli

@eli_w_n

@HeidiRKling I don't know what kale is but I'll assume that it's healthy and say to you, thank you but no thank you.

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