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    Everything You Need To Know About The Leggings Taking Over Your Facebook

    The legendary softness is real! And the process for purchasing them is as wild as the prints.

    Things I love: wearing leggings, anything labeled a “cult product,” and an aggressively neutral color palette. Things I don’t love: people who try to sell things to their friends on Facebook, brands that attempt to get women to spend money under the guise of “empowerment,” and bright and/or loud clothing. So LuLaRoe leggings presented me with quite a dilemma.

    If you haven’t yet received a Facebook invite to one of their online “parties,” LuLaRoe is a women’s fashion company founded in 2012 by DeAnne Stidham. LuLaRoe offers skirts, tops, and dresses in sizes ranging from XXS to 3XL, but it’s the wildly printed leggings that are the brand’s calling card. With a texture that’s often described as “buttery,” the $25 leggings come in two versions: One-Size (aka OS), which claims to fit sizes 2-10, and Tall & Curvy (aka T&C), which covers sizes 12-22. (There are also kids’ and tween sizes available.) The leggings’ infamous patterns range from simple geometric prints and florals to pizza slices, cacti, Eiffel Towers, and electric blue dog faces.

    The patterns aren’t my personal style, but people seem to really love the leggings. According to Racked, “brand enthusiasts contend that LuLaRoe’s leggings are the best in the world. … On eBay, it’s not uncommon to find listings for ‘unicorn’ LuLaRoe leggings that are selling for double or triple their original retail value.” It’s true — I watched a pair with a “unicorn” (aka hard to find) black rose pattern sell for $86 on eBay. EIGHTY-SIX AMERICAN DOLLARS!!!!

    But it’s not just the product itself that makes LuLaRoe stand out — it’s the way it’s sold.

    I couldn’t not try LuLaRoe leggings. Here’s what I learned on my journey down the LuLaRoe rabbit hole.

    1. A lot of people love LuLaRoe...and a lot of people HATE LuLaRoe.

    2. Turns out, LuLaRoe leggings come in dozens of solid colors, too!

    3. Great news: You couldn’t see my actual ass!

    4. How well they fit you will depend on your body type. (Surprise, surprise!)

    5. The patterned leggings are definitely cut smaller than the solid leggings.

    6. I can confirm that the legendary softness is real!

    7. I thought the leggings were pretty high quality...BUT there are a few things that give me pause.

    8. Speaking of where the leggings are made, it’s damn near impossible to learn anything conclusive about LuLaRoe’s manufacturing conditions.

    9. You cannot shop, or even browse, all of LuLaRoe’s products on their website (or...anywhere).

    10. That said, my first LuLaRoe shopping experience was relatively straightforward.

    11. The part where you actually purchase LuLaRoe is really confusing.


    13. Good news: I discovered a workaround for some of these problems.

    14. All of the different ways consultants run their shops are pretty fascinating.

    15. If you really care about the exact color of leggings you’re getting, good luck.

    16. I bought three pairs of Halloween patterned leggings, and I fully admit it was partially because I got caught up in the hype.