It's been a long time since I found a shampoo and conditioner I really truly love — I have fine hair so always want to add volume, but not at the expense of shine — and finding something that works for me always feels a lot harder than it should. Then one day, out of the blue, I started noticing ads for Function of Beauty pop up in my Instagram feed. (Had I been complaining about shampoo to someone the day before? Probably.) I don't hate a targeted ad if it's a beautiful brand that genuinely fills a need I have, so I decided to take a risk and place an order. Every bottle of shampoo and conditioner from Function of Beauty is totally custom-made, which my millennial brain loves, especially since the ordering process includes a fun hair personality quiz.
You start the quiz by describing your hair type (straight!), hair structure (fine!), and scalp moisture (normal!). Next, you're asked to choose five "hair goals" out of 17 options. I chose: anti-frizz, volumize, shine, replenish, and thermal protection. (Other options include oil control, curl definition, fix split ends, color protection, and more.) For each goal you choose, you're told which key ingredients will be added to your product to meet your needs. For example, sweet almond extract and quinoa were added to my products to help add volume my hair. Next, you choose one of six colors for your products. You can also choose for your shampoo and conditioner to be dye-free if you want. I personally went with purple for both shampoo and conditioner. Finally, my favorite step: scent. Again there are six options for you, plus the option of going fragrance-free. I opted for the "all (you)calyptus" scent, which is an 100% essential oil blend of eucalyptus, lavender, rosemary, and peppermint. (It's GOOD!) You also get to pick whether you want light, medium, or heavy scent, which is truly a great idea! I went for medium and think I made a great choice. Once you have your formula sorted, you decide what size products you'd like to order (8- or 16-ounce) and how often you'd like to be sent them. (You don't have to go for a reoccurring subscription, but if you do, you get free shipping.) Another detail I love is that you have the option of getting different sized shampoo and conditioner, if you know you're going to run out of one way faster than the other. It's genius and, tbh, what every brand should do. I went with the 16-oz shampoo and conditioner for $49.
A sucker for aesthetics, I'll admit I loved these products before I'd even used them. The color! The minimal packaging! The fact they have my name on them! I was extra thrilled when the product actually followed through on all its promises. I started my career in beauty writing so have tried A LOT of hair products, and for the price, these ones are up among the best! My hair feels voluminous but not frizzy, and shiny without being too silky. My shower also turns into a mini spa whenever that eucalyptus scent hits. Since getting these products, I've actually looked forward to washing my hair — who even knew that was possible? —Gyan Yankovich
Get it from Function of Beauty for $36+.