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    25 Makeup Products I'm Not Sure How You've Lived Without All This Time

    "Where have you been all my life?" —You to these makeup essentials

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Glossier's Boy Brow so you can thicken and fluff your brows to perfection with just a swipe. 99% of the world's beautiful brows have Boy Brow to thank (is a believable statistic I just made up).


    Promising review: "I didn't know I could love my brows this much. With two swipes, Boy Brow makes magic. It puffs them up and fills them out in the best way. The brown shade matched perfectly. This will be my forever product, and my top Glossier recommendation." —madeline

    Get it from Glossier for $16 (available in three shades as well as clear).

    Check our our review of this and several other Glossier products in "Just 9 Glossier Products We Really Love."

    2. A loose powder to set your makeup *or* use as a light foundation if you want to be low maintenance as heck. This powder comes in both translucent and tinted versions, so the world is truly your oyster.,

    The powder comes with a little puff for application.

    Promising review: "It's perfect! It comes with so much product, and the puff it comes with is pretty handy. The application is smooth and it's great for baking. My makeup came out flawless. I set my makeup with this and worked out right after. THERE WAS NO SEPARATION, NO CREASING. This powder blessed me." —andrea

    Get it from Amazon for $4.49 (available in six shades).

    3. A winged eyeliner stamp so you never again have to know the struggle of applying and erasing your wings over and over again. Nail it every time with this double-sided stamp and touch-up tool.


    The set comes with a double-ended pen for each eye — one side with the wing stamp, and the other with a traditional liquid eyeliner tip.

    Promising review: "I’m terrible at doing anything fancy with my eyeliner. And by fancy, I mean anything that isn’t a straight line. My boyfriend and I are going to a metal concert tomorrow, and I really wanted to go all out with makeup. This is the best! My eyeliner was done in less than two minuets, and it looked perfect." —Caitlin Russell

    Get it from Amazon for $13.97 (available in three sizes).

    4. A CTZN Nudiversal lip duo, because everyone deserves to find their lipstick soulmate. Use their shade matching tool to find your perfect shade out of the 25 available and be in awe of the buttery softness of the lipstick/gloss combo.,

    I'm obsessed with lipgloss right now, but sometimes you just don't get enough OOMPH. This double-action lipstick and matching gloss is the best of both worlds — it's a thick, lush, long-lasting coverage with shine for days. Highly recommend for anyone trying to make the perfect nude lip their autumn staple.

    Get it from CTZN Cosmetics for $25 (available in 25 shades).

    5. Essence False Lash Effect Mascara that delivers some serious volume and definition without getting clumpy, and at a wildly good price point — the dream!

    The mascara is cruelty- and gluten-free.

    Promising review: "This is the result of one coat — barely! I like my lashes to look natural but as you can see in my photos I have none. This is the result of one coat — it stays on all day, doesn't flake, and doesn't clump! Well done." —ljules

    Get it from Amazon for $4.99.

    6. A primer so your makeup masterpiece can be painted on a perfect palette. This primer comes in face and eye versions, and is pore minimizing and mattifying, meaning your makeup can go on smooth and stay like that all day. I always thought I didn't need primer...until I started using it and realized it made a huge difference.

    ^You wouldn't really use this on your wrist, but wow! Look at the blurred effect this primer has!

    Promising review: "This is the best primer I’ve tried. It beautifully fills in fine lines, mattifies, and blurs. I decided to show the effects on my wrist because I think it more clearly shows a blurring effect, as if I’d used a photo editor to reduce the appearance of fine lines. And I don’t think the photo even does it justice! I highly recommend this product. Even for days where you want something quick, you can wear this on its own and it will smooth your skin beautifully!" —Keri

    Get it from Amazon for $13.06+ (available as eye primer, matter primer, and illuminating primer).

    7. A tube of MAC Viva Glam lipstick that's perfectly creamy yet long-wearing. It's the only product that I've kept as part of my makeup routine since I first got it seven years ago. Yes, that is my longest relationship and no, I have no regrets.


    My aunt gets me a tube of Viva Glam I for Christmas every year, and I hope she never stops! It's the perfect shade of red and goes with basically everything. Viva Glam I is the reason for the season.

    Promising review: "Viva Glam I is the most amazing red lipstick! It is the perfect color, especially when lined with a MAC Mahogany lip liner. It is the best of ALL of the Viva Glam line. It stays in place, looks good for a long time and is a classic. I never leave home without it. I recommend this to EVERYONE! I Love you VIVA GLAM I." —Styleclub

    Get it from Nordstrom for $18.50 (available in three shades).

    8. A set of 12 lip liners to emphasize your pout or completely fill in your lips instead of a matte lipstick. The choice is yours!,

    Promising review: "These are amazing. I use the cherry red to fill in my whole lip and then one swipe of chapstick and I’m golden. It doesn’t budge or fade. I hate liquid lipstick but this is a fantastic substitute. All the pretty matte red and none of the dry crusties. Get it, you won’t be sorry!" —Duchess

    Get a set of 12 from Amazon for $7.60.

    9. A pigmented Clinique lip balm for adding a dose of hydration to your lips throughout the day *with* color payoff! Application is easy and the formula is forgiving — a perfect everyday lip moment.

    Promising review: "I much prefer tinted lip balms to traditional lipstick, and I couldn't wait to try this. It lives up to the hype, is very moisturizing, and lasts longer than I expected. I got Whole Lotta Honey (a pinky-nude that I think would be great on anyone) and Fuller Fig, which was the perfect pink-brown color I was searching for. It leaves lips soft and smooth, and I will definitely buy more." —sephoraholic30

    Get it from Sephora for $18.50 (available in 16 shades).

    10. A nude eyeshadow palette that doesn't cost an arm and a leg so you can experiment with different eye looks without a HUGE amount of investment.


    Promising review: "This shadow is way more pigmented than I had expected. It's very easy to pick up color and it slides on effortlessly! I've tried the Naked palette and this compares almost the same! I'd say if you are on a budget and need a good shadow with multiple colors, LA Girl Nudes is your holy grail! It will be my go-to from here on out!" —Rachelle Mattei

    Get it from Amazon for $7.73 (available in four colorways).

    11. A Milk Makeup lip and cheek tint stick so you can be a real makeup multitasker. Just a *boop* on each cheek and a *boop* on the lips and you're ready to go.


    The stick is phthalate- and paraben-free, as well as vegan and cruelty-free.

    Promising review: "I love this product! Perfect natural glow, easily blendable and buildable, feels like nothing, easy to apply. What more could I ask for? This shade is just right for my fair skin and doesn't look 'baby-doll.'" —tbank

    Get it from Sephora for $24 (available in five shades).

    12. A Maybeline concealer with a rounded sponge applicator for easily covering anything you want. Under-eye circles? Little breakouts? Something else on your face that's been bothering you but probably nobody else has noticed? Done and done.,

    Promising review: "I'm a makeup beginner and I had no idea how much concealer can make a difference in your skin! I luckily don't have super noticeable dark circles under my eyes, but this is still absolutely perfect for brightening my look. I love that I don't need brushes or anything — my fingers are enough! A little goes a long way, and it lasts all day long. By the way, I have medium-fair, combination skin." —Sarah

    Get it from Amazon for $5.66 (available in 18 shades).

    13. A Fenty Beauty lipgloss so your lips can — in the words of Rihanna herself — shine bright like a diamond. If you don't want to deal with lipstick upkeep but still want to rock a bomb lip look, this gloss is for you!


    I have Gloss Bomb in Diamond Milk and love it so very much. The gloss is phthalate- and paraben-free, as well as cruelty-free.

    Promising review: "Never met a gloss quite like this one. Slides on smooth with an extra wide wand to cover the entire lip in one swoop. A little sticky, then perfectly melts into the lip with a glossy, shiny shimmery finish. Somehow this looks good on every skin color — I’m dark, my daughter is olive tone, and my bff is ivory. It’s like Sisterhood of the Traveling Lip Gloss." —KbettyAk

    Get it from Sephora for $18 (available in three shades).

    14. A tube of Glossier's Cloud Paint to give you an effortless rosy glow. Its gel formula can be sheered out for a subtle look or built up for a more statement-making cheek.


    I LOVE Cloud Paint! I use the shade Puff when I want to feel like a pretty lil' cloud, aka with my everyday natural makeup look, and the shade Dawn when I want everyone to bask in the glory of my cheeky summer glow.

    Promising review: "This is my holy grail. I've always struggled with blush because my skin is kinda...idk, sensitive? Angry? Flushed? But this gives me such a nice glow, even if it's all I wear. It just low-key prettifies my makeup routine." —Mer

    Get it from Glossier for $18 (available in six shades).

    Find out more about why the BuzzFeed shopping team loves Cloud Paint in "Here's Why Glossier Cloud Paint Is Totally Worth Your Money."

    15. A setting spray in a matte or dewy finish for locking in your completed look. You'll be happy you added an extra step to your routine when the compliments roll in for a full 12 hours.

    This spray is vegan and cruelty-free.

    Promising review: "Having been a 'tom boy' the majority of my life, learning to apply makeup without looking like a clown was my first hurdle. Thankfully, after a few years of practice and numerous YouTube tutorials later I'm halfway decent at my makeup. Well, I'm only as decent as long as my makeup lasts. With just a few sprays of this, my makeup stays exactly as it was applied and my face doesn't even get oily anymore. I haven't tested it but I'm pretty sure I could sleep in my makeup and wake up with it looking just as good. I definitely recommend this finishing spray and will be buying again when I'm out. (You'll see a day and night comparison in my photos.)" —FlamePrincess

    Get it from Amazon for $6.37 (available in matte or dewy finishes).

    16. Tarte's Shape Tape Contour Concealer — the full coverage, matte finish wunderkind that has taken the beauty community by storm. People love Shape Tape for its flawless-not-fake look and ability to, well, *conceal* under-eye circles perfectly.


    Shape Tape's vegan formula includes shea butter to help retain skin elasticity, mango seed butter to moisturize, and licorice root oil to color correct and brighten.

    Promising review: "I have severe dark circles under my eyes and this is the only concealer that I will ever use. Once I tried it I was hooked. It's the only full coverage concealer that stays on all day and doesn't look cakey once applied. It doesn't even matter if I use too much, because it blends so nicely." —Cara C

    Get it from Tarte for $27 (available in 30 shades).

    Learn more in this full review!

    17. A Beauty Blender for bouncing your liquid foundation on with ease. The rumors are true — this lil' sponge will absolutely rock your makeup-loving socks off.

    Rachel Dunkel / BuzzFeed,

    To use, simply wet the sponge, squeeze out any excess water, and bounce your foundation right on!

    Promising review: "I LOVE this blender! It is more expensive than the off brands but you are getting a quality product that you can wash and re-use often. You do need to use it damp which is very easy, you just hold it under running water while squeezing the excess water out for about 20 seconds and you will have the most amazing blending tool. I use it to put on my BB Cream and my highlighter and to blend in my concealer." —Amazon Customer

    Get it from Amazon for $19 (available in 11 colors).

    18. And Beauty Blender's Opal Essence primer that makes your skin glow like never before. Just look at the formula's opalescent finish! Even under full-coverage foundation, this primer shines through.

    Rachel Dunkel / Via BuzzFeed,

    I use it every time I wear liquid foundation, and it just makes me GLOW. I think it really helps foundation look (and feel) like actual skin. It's a unique product that's 100% worth the investment, imo.

    Promising review: "OH MY GOD! This product is AMAZING! The first time I used it, I didn't even put any makeup because my skin was glowing. The second time, I put on some makeup and after a whole day wearing all the products in my skin, when I washed my face at night, it was sooo good to the touch. It was unbelievable." —NainOliveira

    Get it from Sephora for $32

    19. A Stila Stay All Day eyeliner pen to help you achieve the flawless freehand cat eye you've been dreaming of for years. Great artists need great tools, and this...*wipes tear and Stila eyeliner stays sharp and intact* that tool.,

    Promising review: "Stila is the absolute best liquid eyeliner I have ever tried. It doesn't fade or crack and stays on through sleeping and tears. It's very smudge-proof and it does not flake AT ALL. It dries quickly and stays. It's also easy to clean off at the end of the day. No hard scrubbing to get it off — makeup wipes will take it off easily. It's amazing for creating perfect wings, or drawing artfully for Halloween. It's perfect for everyday subtle looks and for getting more creative and wild. I can use this eyeliner for months at a time without having to repurchase." —Chick

    Get it from Amazon for $22 (available in 9 colors and with a micro tip).

    Learn more about the power of Stila eyeliner in "Stila Makes The Best Liquid Eyeliner, Fight Me." It also won best mid-priced liquid eyeliner from BuzzFeed Reviews!

    20. A Clinique pressed powder foundation for anyone who's looking for a flawless matte finish lickety-split. Perfect for light daily makeup, taming oily areas, and touch-ups on the go


    The foundation comes in a mirrored compact with an applicator and is paraben-free.

    Promising review: "I've recently rediscovered this since I used to use it when I was a teenager. As I've gotten older, I've realized my skin looks just fine without anything on it, so I just use powder instead of foundation. I just like a little bit of powder to give a light coverage, take away the shine, and even out my skin tone— this powder is perfect. It goes on smooth and provides a natural look. I LOVE IT!" —baroquevoce

    Get it from Sephora for $28.50 (available in 14 shades).

    21. A Lipstick Queen "Frog Prince" lipstick that changes color based on your pH, making a hue unique to you! Picking out the perfect for yourself is a thing of the past — let the lipstick itself do it for you!,

    Promising review: "A 'flattering shade of pink' was an ever illusive thing for me until I found Lipstick Queen! I am a red-head with tricky coloring, and pinks always look too garish on me — so naturally when I learned about this, I HAD to give it a go. I am in LOVE! It's super hydrating, lightweight, and is a very flattering shade that is uniquely mine. I'm thrilled!" —Stepper the Mighty

    Get it from Amazon for $19.88.

    22. A Tarte contour and highlight palette that is small but mighty. This little collection has been with me for years and makes it so easy to swipe on some definition and get right out the door.


    I love this palette! It's size also makes it so easy to travel with! This product is phthalate- and paraben-free, as well as cruelty-free.

    Promising review: "I have never tried contouring, but I wanted to give it a go. This palette is great for beginners. The colors blend really well. The highlighters are absolutely beautiful. I love that there is a warmer shade and a cooler shade. I know some people complain about the size, but you really don't need to use that much product at a time. I feel like this palette will last for a while." —damemel

    Get it from Sephora for $19 or Tarte for $19.

    23. A simple red lipstick to house in your purse in case of emergency — when in doubt, slap on an incredible red lip and call it a day. My one rule for life., Amazon

    Promising review: "I have been carrying this lipstick in my purse for a couple of months now. It is still very smooth, rich in color, and lasts for hours. The color is a very nice deep red, and it doesn't cake." —Ma Alexandra Malo

    Get it from Amazon for $4.97 (available in 18 shades).

    24. A Stila glitter eyeshadow whose applicator makes creating a dramatic eye look SO easy. Just glide the product right onto your lids and you're ready to hit the town.


    Promising review: "I AM OBSESSED WITH THIS STUFF. Great glitter payout with little to no fallout if you do it correctly, and you don't have to worry about the mess of glitter glue and messy loose glitter. I have accidentally slept in this overnight, twice, and was able to rock the glitter eyeshadow to work the next day with no touchups, and I didn't even use an eyeshadow primer either time, although I did use a setting spray. Give this a go if you are looking for sparkly eyeshadow." —Stephanie

    Get it from Amazon for $24 (available in 22 shades).

    25. A Fenty Beauty Matte Skinstick — choose one shade to conceal and one to contour. From makeup masters to newbies, if you've mastered glue-sticks, you can for sure appreciate this multi-tasking, glide-on formula.


    This product is phthalate- and paraben-free, as well as cruelty-free.

    Promising review: "Great for Beginners! I got this in Amber to use as a contour shade and I LOVE IT. It’s very subtle, blendable, and believable on my light skin, even in daylight. I have to hide it though because my daughter keeps trying to steal it, lol. I dab this on lightly and then blend with my blender sponge and then sometimes add just a touch of bronzer powder over it. I love the results, and I’m a 51 year old mom who has always been afraid of contouring/bronzing and looks nothing like the ladies on IG." —littleshelly

    Get it from Sephora for $25 (available in 20 shades).

    How long will you be using these makeup essentials?


    The reviews in this post have been edited for length and clarity.

    Want to start exploring skincare? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products to help deal with adult acne, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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    Allison Krausman / BuzzFeed

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