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Because the real love story is between the bride and the dress.
"I’m a plus size woman and knew I didn’t want to deal with going to a bridal shop that probably had a limited selection and feeling anything less than beautiful in the process of finding my dress. So I went on Etsy and found a designer that makes custom dresses. I sent my dress designer a photo of a storm cloud as inspiration for the skirt and couldn’t have been happier with the result! It was magnificent, and everyone loved it!" —meganleeeeigh
"I knew I wanted a pink dress because my mother wore a pink dress when she got married. I had it custom made for me by a woman on Etsy, which I highly recommend doing. Better prices, and you get EXACTLY what you want, made specifically for your body." —helenr401c82ed3
"I got mine on the sale rack at Anthropologie — it was the last one and it was in my size! I knew it was perfect from the moment I put it on." —maggieh49cf44aff
"I wore a red swing dress from Torrid. It was $40 on sale and I bought two sizes so I didn't have to worry about my weight fluctuating. I couldn't ever picture myself in a white dress — turns out my mom felt the same!" —manningl428
"The brides wore blush and gold. Neither were wedding dresses, both were listed as bridesmaid dresses. So it was big money saver and more flattering on us than white!" —sarahr428809935
"I always knew that I wanted a golden mustard wedding dress, the problem was finding one. Just when I was about to give up, I found this lovely Jenny Yoo bridesmaid dress. My family was super supportive of my choice. Some of my friends tried to convince me to go a more traditional route and I'm glad that I didn't cave because I felt and looked exactly how a bride should feel on the most magical day." —sydsal73
"I'm Pakistani, he is Texan. A little fusion. ❤" —MarwaU
"This is on my Mehendi day (one day before the wedding). An Indian Mehendi function is typically celebrated by the bride's family. In this ceremony, Mehendi is put in the hands and feet of the bride, in beautiful and intricate designs. It signifies love in a marriage. Typically, brides dress up in traditional Indian outfits with the most typical colors being in the warm palette like yellows, oranges, reds etc. I went full unicorn. I wore a lilac organza skirt on which I hand tacked on holographic sequins. And got a top stitched with the same sequin fabric. Instead of the usual flowers in my hair I wore a pearl headband. Also instead of traditional or 'real' wedding jewelry I wore hand-painted imitation jewelry which are a part of my own brand. And as you see, my hair was blue, red and purple for all my wedding ceremonies. (I had two since we're intercaste and one reception). Fun stuff." —dishanath1
"My husband and I both love green, our wedding was inspired by our favorite issue of Swamp Thing. Naturally, I had to wear a green dress! I went with a shade of mint that was so much fun to wear for our garden ceremony. Everyone still talks about my dress over three years later! I got my dress from RenzRags on Etsy and saved a ton of cash doing that rather than going to a boutique! Their dresses are to 'dye' for!" —babymily
"My dress was custom-made by Mywony, and as soon as I saw it I knew it was going to be my wedding dress (six months before he even proposed!). It went beautifully with our outdoor October wedding, hosted at an old colonial mill. Not many people got to see, but I also wore white Dr. Martens so I could be comfy all day!" —Mere Stone
"Anybody who knows me well was not surprised my black attire, the band Misfits high heels with the Crimson Ghost skull logo on them, and the metal and rock music that got played both at the ceremony and reception. My grandma tried very hard to get me to wear any color other than black, but I was firm. It is your wedding, be yourself, even if that doesn't the traditional bridal image!" —caitlindporterwigmore
"My friend went to college and majored in fashion design. It was handmade and there’s no other dress like it!" —kimr4f409a24a
"My beloved's aunt made my rainbow wedding dress for me, from a distance. My spouse was the one who dreamed it up and measured me for it, too! You can't see it, but the stripe on the top is printed with gummy bears." —ladyclownshoes
"Six years strong! We were riding around one day and going past the courthouse so we just popped in and got a marriage license. Made it official that following Sunday and went to Piccadilly that afternoon." —amberb41fcadc50
"Called our immediate family and said, 'Getting married on Friday morning. Be there or be square.' Went out for pancakes and shopping afterwards." —meira1
"Got married in a sparkly gray prom dress and hubby wore a kilt. It was perfect for who we are." —artisticmystik
"My husband and I had a Nigerian Igbo wedding ceremony and this was my first dress. The dress is made of Akwa-Ocha, which means white cloth, but it is made for the Anioma people in Nigeria. I had it imported so that a seamstress could tailor it to my measurements. The beads are made of coral, which are a symbol of power, wealth, royalty and beauty." —officialadmiral43
The reviews in this post have been edited for length and clarity.