31 Things From Target That Will Help You Totally Revamp Your Hair Care Routine This Year
These products will *actually* do the work.
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.
1. OGX Renewing + Argan Oil Lightweight Hair Oil Mist locks in shine and moisture after you shower, to keep your hair looking and feeling its best. Bonus: It smells super yummy, too.
Promising review: "So happy I found this at Target. I put this spray on after straightening my hair and it makes my hair shiny and healthy looking. I get so many compliments and I know it's because of this spray." —TargetLove
Price: $6.59
2. IGK Rich Kid Coconut Oil Air Dry Styler helps create the effortless air-dry style we all strive to achieve. Only a small amount is needed for the perfect beachy waves sans any stiffness or frizz.
Price: $29
3. Dove Dry Shampoo refreshes strands, keeps oil at bay, and adds tons of volume with each spray. It'll also give your tresses some much-needed TLC in between wash days.
Promising review: "It works great and smells amazing! It smells like a high-end brand. Dry shampoo is one of those products that you don’t need to buy something fancy! Jaclyn Hill recommended this in a YouTube video a while back and I’m glad I gave it a try!" —KJF89
Price: $7.29+ (available in one or two packs)
4. A Maple Holistics Winter Blend Shampoo and Conditioner Set helps eliminate dandruff and other buildup on your scalp, which will truly make your hair look brand-new.
5. Tropic Isle Living Jamaican Black Castor Hair Growth Oil uses hair-loving ingredients to help moisturize, manage, and strengthen your mane, preventing breakage and encouraging healthy growth. Three words: You need this!
6. L'Oreal Paris Wonder Water gets your hair under control in just *eight* seconds (yes, eight!!). It helps all types of hair — thick, thin, straight, wavy, textured, and everything in between — to look shinier and healthier.
7. Camille Rose Honey Hydrate Leave-In Hair Conditioner infuses moisture into your tresses from the root to the tip with just a quarter's worth of product. Formulated with aloe leaf juice, bilberry fruit, and honey, this favorite adds heaps of hydration.
Promising review: "No matter what else I do to my hair, after washing and conditioning, I follow up with this as a leave-in conditioner as the first step in my styling routine. This product leaves my strands moisturized throughout the entire week, and I used to struggle with severe dryness. Since using this product for over a year now, I don't have as much frizz and definitely less breakage. A little of this stuff goes a long way so one bottle lasts a long time, and seriously, I apply on wash day and that's it — the moisture stays all week. For me, it is not sticky and doesn't weigh my curls down if I apply the right amount. Love it! For reference, I have low porosity 3c–4a coily curls." —Mom shopper
Price: $13.99
8. TPH by TARAJI Never Salty Sugar Hair & Scalp Scrub gives a seriously deep clean—without the hefty price tag of a visit to the hair salon. Its hero ingredient is apple cider vinegar — that, plus peppermint and coconut oils help slough away dirt, and give your hair and scalp a refresh.
Promising review: "This sugar scrub is incredible!! Makes your scalp feel so clean and tingly, and gets all of the residue out of your scalp. 100% recommend!!! Must buy!" —jshirley226
Price: $13.99
9. Wakati Paraben & Sulfate Free Water-Activated Detangling Conditioner for Natural Hair works like magic to smooth out knots and make your hair feel like butter. Another benefit? It provides your locks with tons of moisture.
10. Function of Beauty Straight Hair Conditioner uses avocado oil to seal in moisture, leaving your hair as soft as can be. Did we mention it's also made from 100% vegan ingredients?
Promising review: "I’ve been using this conditioner for a few months now, combined with some of the serums that can be added, and I honestly love it. It smells amazing, is clean, and does not dry out my hair. I have no complaints. I would definitely recommend." —Targetlover9
Price: $9.99
11. TRESemmé Thermal Creations Leave-In Heat Protectant Spray shields your strands from damage while keeping breakage at bay. Its formula uses marula oil and keratin to help protect against heat up to 450 degrees, so consider it your new heat styling BFF.
12. Hask Curl Care Enhancing Mousse nourishes, defines, and refreshes your bouncy spirals to perfection.
Promising review: "It defines and gives shine to your curls perfectly. The mousse is not sticky and has a very nice scent." —Cherryblossom
Price: $7.99
13. TRESemmé TRES Two Hair Mousse Extra Hold keeps stray hairs and flyaways firmly in place, while delivering maximum hold and preventing stiffness *and* stickiness.
14. As I Am JBCO Nano Water simplifies your daily styling process by strengthening, refreshing, detangling, and adding moisture to relieve dry or itchy scalps.
15. Curls Dynasty Pumpkin Mint Deep Conditioning Masque restores dry, damaged curls by getting them strong, healthy, and full of moisture.
Promising review: "I hope my hair never changes nor rejects this deep conditioner. I am so thankful that I found this! It melts into my hair when it is wet and softens it almost immediately. I leave it in anywhere from five to 30 minutes, but it detangles even after just five minutes. I have many textures and porosity in my hair. This product works for all of it!" —Noshoesrequired
Price: $13.99
16. Batiste Dry Shampoo removes oils and adds texture and volume with one spray. And this particular one is specifically formulated for darker strands, so it'll leave none of that annoying white residue, like other dry shampoos.
Promising review: "Love this product and the color matching to my hair. Freshens my hair up just right." –Sara Snow K
Price: $8.99
17. Bumble and bumble. Hairdresser's Invisible Oil Primer protects your hair from heat and UV damage. It's also made in an easy-to-use spray bottle and has a leave-in formula that softens and adds shine.
Promising review: "If your hair is wavy and prone to frizz like mine, you will love this product. Just spray a little bit at a time until your hair feels nice and hydrated. It makes my waves wavier and takes the frizz right out. I love this product so much!" –Annabelle
Price: $14+ (available in two sizes)
18. Kinky-Curly Original Curling Custard Natural Hair Styling Gel allows your curls to stay precisely how you want them to through the *entire* day. The botanical formula will also add some extra strength to your strands, so it's a win-win for everyone.
Promising review: "After two years of trying out every product out there to help me embrace my natural curls/waves this is it and I’ll never go back. Low porosity 2c/3a fine hair. Hair is soft, hydrated and I have zero frizz. Game-changer for me. Thanks KCCC!" –Pixietricks
Price: $18.49
19. The Doux Big Poppa Define Gel adds *major* definition to curls while adding a layer of shine. Sign us up!
20. John Frieda Frizz Ease Moisture Barrier Firm Hold Hair Spray keeps unruly strands precisely where you want them to be—instead of all over the place. Give your tresses a spritz before and after styling to get the results you've been dreaming about.
21. Rhyme & Reason Nourish & Gloss Conditioner leaves locks so silky smooth, you'll feel like you've just walked out of the salon. Bonus: If you're dealing with some serious tangles, this stuff works miracles.
Promising review: "I’m not one to go out of my way to write a review, but WOW! For reference I have fine, thick, long hair. I have been struggling for years to find a conditioner that doesn’t completely weigh down my hair, but still keeps my hair smoothed out and soft. And wow does this do that, plus I noticed my scalp doesn’t get oily as fast with this. Side note: I love the 100% recycled plastic bottle, and if you are wondering why it’s designed to be this shape, it’s to fit more product per truckload. A cylinder has lots of unused space between them when being shipped. Love to see it!!" —Lauren
Price: $10.99
22. The Honest Company Conditioning Detangler & Fortifying Spray heals split ends and breakage while taming tangles and flyaways. Trust us: You'll adore this product and its delicious citrusy fragrance.
23. OGX Protecting + Silk Blowout Quick Drying Thermal Spray allows us everyday humans to create salon-quality blowouts from the comfort of our own home. Our hair styling game is *officially* upgraded!
24. John Frieda Frizz Ease Secret Weapon Anti-Frizz Touch-up Creme requires just a pea-sized amount to keep pesky strands and frizz under control.
25. SheaMoisture Coconut Custard Make It Last Wash N' Go Defining Gel-Oil uses a blend of hair-loving ingredients to give curly strands major definition and a soft, touchable hold.
Promising review: "This product leaves your curls shiny, moisturized, and defined without the crunch or white cast buildup. I use it right after a wash and apply it on wet hair (leave in conditioner >jojoba oil> then this product on wet hair). My hair is all natural thick with 3c/4a curls according to that typing chart. Consistency took a little getting used to and I don’t smell anything." —Nae
Price: $11.99
26. PATTERN Leave-In Conditioner complements textured hair types by sealing in moisture and giving curls some extra pizzazz. *swoon*
27. OUAI Hair Oil sets the standard for how a hair oil should work by adding around-the-clock hydration, softness, and shine. And it also tackles frizz *and* shields your strands from heat damage caused by hot styling tools.
Promising review: "So far love this stuff! I have very thick, frizzy, and damaged hair from dying and hot ironing my hair. I’ve used this twice (a little goes a long way btw — I have long thick hair and use 1–2 squirts, anything more would probably make it look weighed down and oily fyi). Each time I’ve used this, I’ve let my hair air dry and woken up in the morning to soft, not frizzy hair…godsend. The smell is a bit much (floral) but once hair dries, the smell dies down and it smells like you just got back from the salon (in a good way)" —Sarah
Price: $14+ (available in two sizes)
28. Bumble and bumble. Thickening Dryspun Texture Spray turns up the volume and adds lift to your strands in an instant. There's also *zero* annoying residue.
29. Drybar Rally Prime and Prep Detangler combines biotin and sea berry oil to prevent breakage *and* provide moisture. The best part? It won't give your hair that terrible weighed down feel.
30. Nexxus Clean & Pure Sulfate-Free Scalp Scrub works triple duty to cleanse, purify, and replenish your strands. BRB, adding to cart immediately.
Promising review: "I don’t think I’ve ever left a review on anything but this magical bottle is GOLD. I’ve tried so many crazy concoctions to fix my flaky and oily scalp. Even a darn egg. One use of this and it’s literally flake and oil free. I read a ton of reviews and tried it before a moisturizing shampoo and conditioner. Just scrubbed in circles for 3 minutes.10/10" —Targetqueen
Price: $17.79
31. Clairol Professional Shimmer Lights Shampoo neutralizes orange and yellow tones in blonde and silver hair, keeping your hair color in tip-top shape. Save yourself that $$$ on toning brassy highlights at the salon!
Promising review: "After spending so much money on my hair, I wanted a really affordable routine to keep it very blonde and this does that perfectly! I was hesitant, but this works wonders. I can go weeks with no purple shampoo and boom, one wash and I'm back to platinum! I can’t talk this up enough!" —Tiana
Price: $9.59
The reviews for this post have been edited for length and clarity.
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