Skip To Content

    31 Beauty Products You'll Probably End Up Buying Again And Again

    These will become staples in your beauty arsenal.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Olay Regenerist Whip Facial Moisturizer leaves your skin incredibly hydrated, soft, and smooth—without the greasiness of a thick moisturizer. And to really bring it home, it even contains SPF15.

    a hand showcasing the thin texture of the moisturizer
    Amazon

    Promising review: "I've been spending upwards of $100 for special sensitive skin moisturizers without much effect on my skin. I bought this as yet another attempt to find something that worked. IT DOES! It has visibly decreased the wrinkles around my mouth and forehead and my skin is unbelievably soft. The softness lasts all day long, and makes makeup application smooth and crease-free. I highly recommend this product. I am 55-years-old, and it works great on my very dry and very sensitive skin." —Crissy DeMew

    Get it from Amazon for $27.67.

    2. Maybelline Instant Age Rewind Dark Circle Eraser Concealer helps cover those late nights spent watching Netflix with a glass of wine — we've all been there. This concealer will help erase the look of dark circles, correct redness, and brighten underneath the eyes.

    Kayla Suazo / BuzzFeed

    Promising review: "I have used this product for years under my eyes and have found that it blends and covers much better when using a wet brush after using the sponge applicator. It eliminates the cakey buildup and settling into creases that I originally experienced. I also recently had plastic surgery to revise a large dog bite scar on my lower lip and chin, and use this to conceal the incision while it heals. It covers very well and is barely noticeable." —Sue Lorenz

    Get it from Amazon for $5.86 (available in eighteen shades).

    3. Gucci Poudre De Beauté Éclat Soleil Bronzing Powder delivers the perfect sun-kissed look with just a few swipes. Unlike some other bronzers, it provides a luminous natural glow without looking streaky or caked on.

    Sephora

    Promising review: "Ladies my goodness! This bronzer is divine! Smooth application and the best part is for my tan and deeper skin tone they nailed it with the colors! Wow! Wow! Wow! I love the Becca bronzer Maui but this has officially taken the number one spot! The formula and shades won’t disappoint! Give it a try! I will be buying a backup! Treat yo'self!" —sammy727

    Get it from Sephora for $62 (available in five shades).

    4. I Dew Care Sugar Kitten mask peels off super satisfyingly and leaves you with bright, glowing skin. Not only does it look photo-worthy, but it's packed with a generous helping of real ruby powder for glow and hyaluronic acid for ultimate hydration.

    amazon.com, Amazon

    Promising review: "This face mask is great. It leaves skin feeling nice and smooth. I would suggest buying the application tool to help put it on." —Cheyayn D.

    Get it from Amazon for $19.48.

    5. Bella Skin Beauty Vitamin A SILK Night Face Oil fades pigmentation, repairs sun damage, and more, due to its star ingredient — vitamin A. Prepare to be seriously amazed!

    the oil
    Bella Skin Beauty

    Get it from Bella Skin Beauty for $92

    6. UNITE 7Seconds Detangler removes even the most stubborn of knots with just a couple of sprays. More than 4,000 reviewers swear that it really does get out alllll the tangles.

    the product being used by the reviewer
    amazon.com

    Promising review: "I have very fine strands of hair but a lot of it. My hair tangles so easily, especially after it gets wet. I have tried many detanglers/leave-in-conditioners but all of them made my hair oily or didn’t detangle my hair. This detangler is AMAZING! It really did work in seconds. I could easily brush through my hair after spraying this on. And it smells absolutely incredible. I will definitely be buying this again!" —Alyssa

    Get it from Amazon for $30.

    7. Olaplex No 6 Bond Smoother repairs, straightens, eliminates frizz, and hydrates all different hair types for up to 72 hours. It’s great for those of us (aka me!) who have color or chemically treated hair. Plus it helps speed up blow-drying time in the morning.

    Amazon, amazon.com

    Promising review: "I love this product. I’ve been using it for three months so far. I’ve posted before and after pictures. It makes my curls looks full, bouncy, shiny and makes my hair soft. The only thing I wish Olaplex offered was a bigger bottle! This bottle lasts me about a month. Still a great product!" —soleen

    Get it from Amazon for $28.

    8. St. Tropez Bronzing Mousse achieves the perfect summer sun-kissed glow without the actual sun. I can attest that it truly gives the perfect tan every single time — minimal effort required.

    amazon.com

    Promising review: "It is a little pricey but if you consider how much it is for a spray tan it’s worth it. I would suggest taking a shower and shaving, exfoliating prior to applying the self tanner. Next, apply the self tanner while standing on a towel or in the shower just in case some drips off. I would apply it in front of a mirror to make sure you don’t miss any areas. The product comes out a green/brown tint and is a foamy/liquid consistency which can be off putting initially. But don’t be scared!! It will look amazing. It goes on super easily and evenly. My tan lasted about five days and then started to fade away. I have used this product several times already and absolutely love it!! I will never again get a spray tan." —CFS1985

    Get it from Amazon for $35.70.

    9. EOS Shea Lip Balm keeps your lips soft and hydrated with shea butter, coconut oil, jojoba oil, and beeswax. Plus, it comes in several delicious scents, including vanilla mint.

    the lip balm
    Amazon

    Promising review: "Love this. Received one as a Christmas gift. Began using casually every day. After a couple of weeks, I noticed lipstick no longer bleeding into lines around my mouth. The lines are disappearing. Unexpected and pleasant side effect. Will continue to order and to use. This is a winner." —XYZ Lady

    Get it from Amazon for $2.33+ (available in six flavors)

    10. Baby Foot Original Foot Peel Exfoliator peels an entire layer of dead skin off your feet. Yes, it's equally disgusting and satisfying at the same time. But the results are *SO* worth it!!

    amazon.com

    Promising review: "If you're like me and don't use lotion every day on your feet and get dry and cracked heels...this product will leave you amazed! I've used this product several times and have had amazing results! Your feet will look and feel better than you could ever have imagined!" —Jessica W

    Get it from Amazon for $25.

    11. amika Perk Up Dry Shampoo keeps your day-two blowout (or let’s be honest, day three or four) extremely fresh. It’s delicious-smelling scent will ensure your hair is fragrant *and* it’ll add heaps of volume.

    before and after photo of model with visibly less greasy hair on the left
    Amazon

    Promising review: "Honestly, I've tried dry shampoos before and I always thought they were BS. My hair is fine and thin and no dry shampoo ever worked, but this one really does. My hair looks thicker and better now than it did when I washed it three days ago, and it smells nice, too. Expensive, but worth it. We'll see how long the bottle lasts me. That's my only concern now." —Jessalynn46657

    Get it from Amazon for $25.

    12. Glossier Ultralip moisturizes your lips with every wear. Dubbed as the cashmere sweatpants of lipsticks, it'll feel light and luxurious while adding the subtlest touch of buildable color.

    Glossier

    Promising review: "I am loathe to write a review but this is quite honestly the best lip product I have ever used. Perfectly pigmented, moisturizing, not sticky, and available in a number of shades. Buy this now. You won’t regret it." —Heather B.

    Get it from Glossier for $18 (available in nine shades).

    13. Stila Stay All Day Waterproof Liquid Liner ensures your perfectly-winged liner stays precisely where you put it—even if you spent the afternoon sweating bullets in the sweltering summer sun. Arguably, the best part is that while it can stay on through allll the sweat and tears, it removes seamlessly with just a swipe of micellar water.

    reviewer wearing the black eyeliner with purple eyeshadow
    amazon.com

    Promising review: "I never review anything on amazon but THIS. Oh wow. I wear eyeliner to work every day. Two things to know: I work in a kitchen, so even when we have AC it's hot so I sweat a lot. I have hooded eyes, so normally by the end of the night, my eyeliner has smudged into the heavier crease above my eyes. Not cute. But this didn't budge at all! It even lasted through getting my nose pierced right before work and me bawling like a baby." —yeetmeintospace

    Get it from Amazon for $18+ (available in nine colors and two styles).

    14. CeraVe Hydrating Facial Cleanser removes dirt and makeup from your face without leaving your skin dry like other cleansers—which is why 42,000+ reviewers absolutely adore it.

    the reviewers before and after
    amazon.com

    Promising review: "I was kind of hesitant at first because the texture is like lotion, but don’t let it fool you! It’s such a great face wash! I have struggled with my acne for years and have tried a billion different products and none of them worked like this one. It took about a month of consistent use but it made my skin look almost flawless. I’m not wearing makeup in either picture." —Cassidy Cooper

    Get it from Amazon for $13.56+ (available in two sizes).

    15. Kaja Roll-On Highlighting Balm provides the summer glow we ~all~ want with one simple roll. Since it's housed inside a small compact, you can easily bring this along anywhere to glow at all times (yes, ALL!).

    Amazon

    Promising review: "I ordered this fun little compact for myself but gave it to my teenager. She uses highlighter more often than I do and gets a kick out of new makeup items. I also wanted to try it for myself though, it is too adorable to pass up. It came with two rollers! How awesome. She and I can each use it, or she can have both in case one breaks. I am overall very satisfied with this purchase and I was happy to find it available on Amazon prime with super fast shipping. This is a great makeup item to have." —Blueheelerbabymama

    Get it from Amazon for $28.

    16. Kulfi Kajal Eyeliner uses a highly pigmented formula, aloe, and vitamin E to give you everything you could possibly want in an eyeliner. Is it smudge-proof? Yes. Waterproof? Double yes. Everything we want? Triple yes.

    Kulfi Beauty

    Promising review: "The kajal liners apply so smoothly and don’t smudge! Will be purchasing more colors!" —Nia I.

    Get it from Kulfi Beauty for $20 (available in five shades).

    17. NYX Concealer Color Correcting Palette keeps the evidence of one too many cocktails (now that happy hour is a thing again) completely hidden. Its assortment of colors hides any and all discoloration with six versatile shades.

    Instagram / NYX Cosmetics / Via instagram.com, Amazon

    Promising review: "I love this product!!! I perpetually have dark circles under my eyes no matter what I do, as well as some scarring from acne in the past. I always thought I just needed to cake on more foundation or concealer to cover it, but I've since realized that wasn't the answer—this is. Now I wear very little foundation or concealer because this product gives me the coverage I need. You do have to understand a bit about color-theory in order for it to work, but when it works, it's like magic! Highly recommend to girls who don't like the feeling of cakey makeup/concealer." —Hannah Wilson

    Get it from Amazon for $8.75+ (available in three colors).

    18. Winky Lux Flower Balm combines with your natural pH level (it's clear when it goes on) to create the perfect shade of pink for you. It'll also keep your lips fresh *and* hydrated.

    Winky Lux

    Promising review: "This is the best for moisturizing your lips and it gives you a little hint of color. It has the prettiest flower 🌹 inside the lipstick itself. I really appreciate the look. It’s not overwhelming in terms of tint and it really doesn’t have an overpowering scent. I will definitely buy again." —MC Joseph

    Get it from Amazon for $16 (available in four flower colors).

    19. Givenchy Prisme Libre Loose Powder blurs, mattifies, and illuminates to color correct and add radiance. This powder went TikTok viral with many, many users raving that it's worth every single penny.

    the powder
    Sephora

    Promising review: "Before this product, I have never believed in setting powder, at all!! I have combination skin and always super oily at the T-zone. Instead of using a setting powder, I always go with powder foundation. One time I saw my coworker putting this on her face and I was like, 'Wait a second, what just happened?' Her face looked smooth, radiant, like she just filtered her face. I ordered this right after and I already can't live without it!" —Sephora Reviewer

    Get it from Sephora for $40+ (available in two sizes and three shades).

    20. L'Oréal True Match Lumi Glotion infuses glycerin and shea butter into your skin to keep you luminous, glowing, and wide-awake! A true miracle-worker if you ask me.

    amazon.com, amazon.com

    Promising review: "This stuff is amazing. I have had multiple people compliment the glow in my skin. It's the perfect amount of glow to really stand out. I'm so glad I found my new foundation." —Lindsay Barrett

    Get it from Amazon for $11.24 (available in four shades).

    21. Ilia Multi-Stick simplifies your routine by giving you a product for *both* your cheeks and lips. Its creamy formula leaves a beautiful natural hint of color while nourishing your skin. Just blend with your finger, no tools required!

    Ilia

    Promising review: "Over quarantine, I stopped wearing makeup altogether and now that I'm venturing back into the world, I'm just not interested in a heavy makeup look. I have sensitive skin, with natural redness on my cheeks that's difficult to cover up. Instead, I use my multi-stick to blend color into my cheek redness for a super natural but enhanced and healthy look that still sort of disguises my redness. I don't even use foundation under it and it looks beautiful. I love the dewy, but not shiny, finish and the summery watermelon color. I have recommended this product to literally everyone I know! I also use it on my lips, and I prefer this over Ilia's tinted lip balm, to be honest!" —Amy

    Get it from Ilia for $34 (available in eight shades).

    22. Elizabeth Mott Eye Primer Makeup Eyeshadow Base keeps your carefully blended eyeshadow in one place instead of all over your ~entire~ face. Trust me, this is a necessity.

    Amazon, amazon.com

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.48.

    23. Maison Margiela "Replica" Bubble Bath Fragrance immerses you in a fresh delightful scent. Its notes of soap bubble accord, white musk, and rose will instantly make it your favorite fragrance. It's already become mine!

    the fragrance in a bath
    Sephora

    Promising review: "Wow I don't know if any other perfume has made me stop and smile as much as this one right here. If you could bottle up the feeling of hearing someone say 'bubble bath' it would smell just like this! I'm such a happy little nut right now :)!" —Expireddolphins

    Get it from Sephora for $30+ (available in two sizes).

    24. Sacha Setting Powder provides shine-free coverage allllllll day long, even during those boiling summer days. Plus, it'll also keep your makeup looking flawless! Double win!

    reviewer wearing the powder to set makeup
    amazon.com

    Promising review: "As a YouTube beauty-channels addict, I've learned to use Sacha Buttercup powder by packing on the product using a mini BeautyBlender on all the areas where I get super oily. I let it sit for about five minutes and then I dust it off with a large fluffy foundation brush. That is the process that I use and based on my experience, I give the product five stars. I have MAJOR oily skin and my makeup lasts all day without melting off (it used to literally slide off before I met Sacha Buttercup). I can blot during the day with sheets when I start feeling oily (despite the fact I don't look oily) and it still functions." —Islas Virgenes

    Get it from Amazon for $29 (available in two colors).

    25. Kopari Bodycare Dream Team allows you to feel like you just visited a very, very expensive spa for a day full of treatments. This exfoliator and body cream ensures that when you buff away those pesky dead skin cells, you remain super moisturized.

    Kopari Beauty

    Promising review: "Amazing. The lotion just melts into my skin leaving it so soft. The scrub is perfect and gets all the dead skin off. I use right before shaving." —Christine A.

    Get it from Kopari Beauty for $60.

    26. Latorice Dip Powder Kit saves you TONS of dollars on fancy manicures without giving up the *actual* fancy manicure. Honestly, save that money, honey!

    Reviewer with black sparkly nails
    amazon.com

    It comes with a base coat, an activator, a top coat, five color powders, a nail file, a brush, and instructions.

    Promising review: "I was really blown away by this product. I wasn't expecting the results I got. It is actual gel so it doesn't chip and lasts until it grows out. It's pretty easy to use and if you follow the instructions you shouldn't have any issues. Don't skip any steps like buffing your nails first and then doing it again after applying the activator. I did manage to chip one nail but that's because I was prying open a container and accidentally had my nail on the edge of it. You won't do better for the price, I was very pleased!" —Kristin C. Schneider

    Get it from Amazon for $15.98.

    27. Eco Tools Makeup Brush Cleaner removes all makeup, dirt, and bacteria that's hiding inside your makeup brushes and tools. Spoiler alert: these need to be cleaned!

    a side by side image of a buzzfeed editor's brushes before and after cleaning them
    Heather Braga / BuzzFeed

    Promising review: "OMG. This stuff has totally changed my brush cleaning routine. I had been using just my regular makeup remover I use for my face, or occasionally the liquid beauty blender cleanser for really dirty brushes. But this stuff is of no comparison. I had a Sephora Pro domed foundation brush that I use with my liquid foundation (Fenty) and hadn't cleaned it in months! I know, ew. I tried the BB cleanser and it was ok, but it didn't get nearly as clean as I wanted. Enter the Ecotools brush shampoo. After the first swirl on my wash mat I could see LOADS of foundation coming out of the brush. It took a little while, since there was so much product caked in the brush, but I finally got the water to run clear. After my brush dried I inspected it and it was as if it was BRAND FREAKING NEW! And no residue. I couldn't believe it! Bottom line, if you're like me and put off washing your makeup brushes until they're naaasty, you need this brush shampoo. It will change your life." —Peggy L

    Get it from Amazon for $6.99.

    28. Living Proof Dry Volume Blast™ creates instant volume and texture that'll last you for daaaaays! Just a little spray is all you need for incredibly voluminous results.

    brunette woman showing before and after using living proof dry volume blast
    Living Proof

    Promising review: "I have super thick, wavy hair. This stuff does the trick! Gives a little (or a lot -depending on how much you use) volume. I tend to wash my hair every other day and was concerned about build up, but I haven't noticed any!" —Roxie B. 

    Get it from Living Proof for $16+ (available in two sizes).

    29. R+Co Waterfall Moisture and Shine Lotion leaves your hair feeling softer, looking glossier, and is way, way easier to handle. You should *not* be wasting precious Netflix time dealing with your hair, ya know?

    The bottle of lotion against a blue background
    instagram.com

    Promising review: "Love this stuff! I cannot go a day without it now that my friend shared this product with me, I have in turn given recommendations to many other of my friends and they too love it and thank me! This stuff is beyond amazing for your hair! My hair feels like satin and smells oh so good. Even my 7-year-old begs for me to use this in her hair! For new users, a little tip, put more into your hair (quarter-sized amount) when wet or damp (I flip my head upside down and go from tips to closer to the crown of my head but never to the root), blow-dry, and then I always flat iron or curl my hair. Then add another dime-sized amount into my hair and gently pat from tips to the crown. Make sure to always rub it into your hands first and gently try to work it through your hair, you don’t want a big gob of this in one spot!" —Jillian

    Get it from Amazon for $6+ (available in two sizes).

    30. Kopari Lip Care Bundle leaves your lips super soft by gently buffing away dead skin. You'll be ready for ~all~ the kisses from your S.O. Or your dog.

    A person putting lip gloss on their lips
    Kopari Beauty

    Promising review: "I've used Kopari products for several years now and have gifted them to friends who are are now big fans!" —Jami M.

    Get it from Kopari Beauty for $32.

    31. Living Proof Instant De-Frizzer reduces any and all frizz in your hair, even on the most humid of days. Say goodbye to frizzy summer hair!! *insert excited jump for joy!*

    Living Proof

    Promising review: "This is an amazing product! I bought a little one to try it out and I am so impressed. Spray it on hair that is poofing out and, POOF it lays down like it's supposed to." —Lisa B.

    Get it from Living Proof for $15+ (available in two sizes).

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated banner
    BuzzFeed

    The reviews for this post have been edited for length and clarity.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form