"BuzzFeed employs a creative-services department of 40 to produce content for advertisers and consult on how to write stories in the BuzzFeed vein. Sponsored content is the site's only source of revenue. The team, led by Melissa Rosenthal, consists of designers, writers and animators, according to Jon Steinberg, BuzzFeed's president-chief operating officer. 'They pretty much do all of the legwork on programs we create,' he said. The team doesn't sell directly to clients, but they advise on requests for proposals. They're paid a salary and don't earn commissions on ad sales or bonuses based on traffic or page views."