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5 Companies That Have Shown Their A-Game on Twitter

Over the years, Twitter has become a widely used social media channel where anything and everything has been discussed. Companies have been joining in on conversations in order to prove their worth as modern, unique, and current brands. Here are 5 examples of companies that really involved themselves in the topic of the day through hilarious ways:

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1. Reese's

The good ol’ peanut butter cup is definitely a favorite during Halloween with the classic pumpkin shaped Reese’s. In 2015, they decided to spice things up by making a tree version just in time for the holiday season, but the reaction did not go according to plan:

Getting in the Christmas spirit with my... Oh wait its a blob #ReesesChristmasTrees #reesesfail #stilltastesgood

Reese’s quickly responded with a witty yet strong message:

Woke up like this. #ThankYou #AllTreesAreBeautiful

What a genius marketing move! Body positivity + self love + a hint of peanut buttery goodness = #reeseswin for sure.

2. Oreo

In 2013, Oreo reminded companies of the importance of having real-time conversations on social media. During the Superbowl blunder of 2013 when the power went out for a little over 30 minutes, Oreo decided to step in. They took advantage of the situation by bringing a little PR magic to Twitter where fans had retreated to since the Ravens and 49ers were taking a lil' breather:

Now that's what I call #marketingftw. "America's Favorite Cookie" became the center of attention that night bringing some light to a rather dreary situation.

3. Arby's

Arby’s ended up taking a similar approach in 2014 during the Grammy’s. The Red Carpet is always a largely talked about topic for award ceremonies and Arby’s just had to also play Fashion Police for the night:

Hey @Pharrell, can we have our hat back? #GRAMMYs

In case you were wondering, this happened to be what Pharrell was actually wearing:

Arby’s called out Pharrell by saying what we were all thinking- why in the world are you wearing that hat? Someone had to state the obvious.
Via itsallstyletome.com

Arby’s called out Pharrell by saying what we were all thinking- why in the world are you wearing that hat? Someone had to state the obvious.

4. Merriam-Webster Dictionary

Who would have guessed that Merriam-Webster Dictionary would be on this list? The well-known dictionary also has a sense of humor that Twitter just loves. As we all know, Donald Trump is a Twitter fanatic which is how we were all confused during his “Covfefe” tweet. Unsure as to what that actually meant, Merriam-Webster took it upon themselves to join in on the discussion :

Wakes up. Checks Twitter. . . . Uh... . . . 📈 Lookups fo... . . . Regrets checking Twitter. Goes back to bed.

Clearly, the sassy dictionary just couldn't handle how many people were searching the meaning of the word. A subtle but effective use of social media marketing indeed.

5. Eggo vs Netflix (Stranger Things)

Sometimes brands will have a little fun of their own on Twitter. Take Eggo for example, who caught on to the Stranger Things fandom and paid tribute to the Upside Down:

uıɐƃɐ sn ɥʇıʍ ƃuıssǝɯ noʎ ǝɹɐ @Stranger_Things 'ʎǝɥ

In no time, the Stranger Things' Twitter account and even Netflix decided to jump in on the conversation which really stirred some things up:

Not only is Eleven Eggo's favorite fan, but it appears as if Eggo really enjoys some binge watching every once in a while too!
Via Twitter: @eggo

Not only is Eleven Eggo's favorite fan, but it appears as if Eggo really enjoys some binge watching every once in a while too!

Showing the "human side" of brands can really make a difference as to how we perceive them. Twitter allows us to get closer to brands as they become more relatable and share our interests. Real live updates that are current and relevant to the times shows us which brands are poppin' and which are stuck in the 20th century. We want to be heard and these brands know just the right way to do it. After all, Twitter wouldn't be the community it is without our favorite brands adding some humor to our NewsFeeds.

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