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10 Ways To Win Over The Lion's Den

Tips on how to deliver a successful business pitch to investors.

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1. Turn your pitch into a story.

Make sure you have a great story! Don't forget to add some emotional and inspirational connections!

Make sure you have a great story! Don't forget to add some emotional and inspirational connections!

2. Create a visual and interactive presentation.

Entrepreneurs are now making presentations heavily visual and even interactive. Bring products or parts of the product that the Lions can actually touch, hold in their hands, and experience for themselves.

Entrepreneurs are now making presentations heavily visual and even interactive. Bring products or parts of the product that the Lions can actually touch, hold in their hands, and experience for themselves.

3. Articulate what is unique about your product or service.

How do you differentiate yourself from competitors? Give the investors reasons why they should invest in your business!

How do you differentiate yourself from competitors? Give the investors reasons why they should invest in your business!

4. Address your competition.

Define your direct competitors, and the products or services offered. Don't forget to emphasize your core competencies and competitive advantage.

Define your direct competitors, and the products or services offered. Don't forget to emphasize your core competencies and competitive advantage.

5. Make it short.

A brief business pitch is the best! Try to eliminate unimportant details and use your time wisely.

A brief business pitch is the best! Try to eliminate unimportant details and use your time wisely.

6. Highlight statistical data.

Be realistic! How many customers do you have, your revenue, your cash flows, and various other details should be presented in detail.

Be realistic! How many customers do you have, your revenue, your cash flows, and various other details should be presented in detail.

7. Do your investor research.

You should find out as much as you can about your investor. Who has he or she invested in before? How well do they know your industry? How much time can they devote to you and your idea?

You should find out as much as you can about your investor. Who has he or she invested in before? How well do they know your industry? How much time can they devote to you and your idea?

8. Precisely define your target audience.

Demographics? Psychographics? Geographic scope? These factors should be clearly defined.

Demographics? Psychographics? Geographic scope? These factors should be clearly defined.

9. Present yourself as a savvy business person.

Investors want to work with smart and professional individuals who are confident, determined, and goal-oriented.

Investors want to work with smart and professional individuals who are confident, determined, and goal-oriented.

10. Be prepared!

Practice your pitch. Anticipate questions, and answer them ahead of time.

Practice your pitch. Anticipate questions, and answer them ahead of time.

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