Smirnoff Says It Took ‘Measures’ to Stop Icing Site

A drinking game and website that aggregated consumer-generated photos of “bros” getting “iced” has garnered media attention and, likely, has also moved cases for Smirnoff Ice, a sugary malt beverage. But the site is down, and it looks like Smirnoff had a hand in its demise.

This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!

  Your Reaction?

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Hot Buzz

    17 Places To Travel To Before They Become Too Popular

    We Need To Talk About How Britney Spears Is Basically A Runway Model

    Now Buzzing