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Poll: Can Bud Win You Back?

After more than 20 years of declining sales, Anheuser-Busch thinks the way to revive the Budweiser brand is by marketing and advertising exclusively to 20-somethings with less Clydesdales and more Jay-Z. Will it work?

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According to a story in today's Wall Street Journal, Budweiser plans to exclusively focus future marketing and advertising efforts on the 20-something demographic. Anheuser-Busch InBev, the beer's parent company, told the Journal that internal research shows that 44% of drinkers between the ages of 21 and 27 have never even tried Budweiser. A number of factors, among them the rise of craft beers and microbrews, the cannibalization of Budweiser sales by Bud Light and Coors Light, and increased marketing and promotion of wine and other hard liquors as a more sophisticated alternative to beer generally has contributed to a decline in Budweiser sales of more than 50% since its peak in 1988.

But changing a brand's perception isn't easy, particularly one that consumers think says something about their identity. Just ask McDonald's, which is going through a similar repositioning in the face of millennial flight. With that in mind, we devised a poll to see what exactly Budweiser is up against.

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  1. When was the last time you bought or drank Budweiser?

    In the last week
    In the last month
    In the last year
    Never, ever

Poll: Can Bud Win You Back?

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When was the last time you bought or drank Budweiser?
  1.  
    vote votes
    In the last week
  2.  
    vote votes
    In the last month
  3.  
    vote votes
    In the last year
  4.  
    vote votes
    Never, ever
  1. The last time you drank Budweiser you were:

    Celebrating
    Depressed
    Out of money
    Already drunk

Poll: Can Bud Win You Back?

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The last time you drank Budweiser you were:
  1.  
    vote votes
    Celebrating
  2.  
    vote votes
    Depressed
  3.  
    vote votes
    Out of money
  4.  
    vote votes
    Already drunk
  1. Budweiser tastes like?

    Liquid gold
    Nothing in particular
    Piss

Poll: Can Bud Win You Back?

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Budweiser tastes like?
  1.  
    vote votes
    Liquid gold
  2.  
    vote votes
    Nothing in particular
  3.  
    vote votes
    Piss
  1. Would you bring a six-pack of Budweiser with you to a party?

    Yes, alcohol is alcohol
    No, I have some class

Poll: Can Bud Win You Back?

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Would you bring a six-pack of Budweiser with you to a party?
  1.  
    vote votes
    Yes, alcohol is alcohol
  2.  
    vote votes
    No, I have some class
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  1. What would you think if someone brought a six-pack of Budweiser to your party?

    Cool, alcohol is alcohol
    Hmm, you must be on a budget
    Are we even friends?
    Get out!

Poll: Can Bud Win You Back?

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What would you think if someone brought a six-pack of Budweiser to your party?
  1.  
    vote votes
    Cool, alcohol is alcohol
  2.  
    vote votes
    Hmm, you must be on a budget
  3.  
    vote votes
    Are we even friends?
  4.  
    vote votes
    Get out!
  1. Which of these Budweiser endorsers do you most identify with?

    Clydesdales
    Frogs
    The Wassup dudes
    Jay-Z

Poll: Can Bud Win You Back?

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Which of these Budweiser endorsers do you most identify with?
  1.  
    vote votes
    Clydesdales
  2.  
    vote votes
    Frogs
  3.  
    vote votes
    The Wassup dudes
  4.  
    vote votes
    Jay-Z
  1. You most identify Budweiser with?

    Frat parties
    Sports bars
    Family holidays
    Happy hour Tuesdays

Poll: Can Bud Win You Back?

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You most identify Budweiser with?
  1.  
    vote votes
    Frat parties
  2.  
    vote votes
    Sports bars
  3.  
    vote votes
    Family holidays
  4.  
    vote votes
    Happy hour Tuesdays
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  1. The bar you are at has four beers on tap. Which do you choose?

    Coors Light
    Budweiser
    Yuengling
    Sam Adams

Poll: Can Bud Win You Back?

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The bar you are at has four beers on tap. Which do you choose?
  1.  
    vote votes
    Coors Light
  2.  
    vote votes
    Budweiser
  3.  
    vote votes
    Yuengling
  4.  
    vote votes
    Sam Adams
  1. Drinking Budweiser is a way to tell the world that:

    You are a good American
    Beer is beer is beer
    You don't like to wear shirts

Poll: Can Bud Win You Back?

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Drinking Budweiser is a way to tell the world that:
  1.  
    vote votes
    You are a good American
  2.  
    vote votes
    Beer is beer is beer
  3.  
    vote votes
    You don't like to wear shirts
  1. Do you think with the right advertising Budweiser could ever be cool again?

    Yes
    No

Poll: Can Bud Win You Back?

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Do you think with the right advertising Budweiser could ever be cool again?
  1.  
    vote votes
    Yes
  2.  
    vote votes
    No

Contact Peter Lauria at peter.lauria+done@buzzfeed.com.

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