Read this before you complain about rankings!
For the purposes of this list, a "franchise" is defined as a mainstay Marvel property that has existed in various forms over the years. Though this list mainly focuses on actual comic books, the quality of the characters' use in other media — movies, television, games, toys — was taken into consideration. Longevity, cultural impact, and consistency of quality were key factors in determining the rankings on this list. Some characters who are enjoying a renaissance these days are rated a bit lower because they weren't always good — or even notable — franchises. Maybe someday they'll be ranked higher.