If the shoe fits...
Let’s get the story straight; I am not denying that I have an infatuation with shoes nor am I denying the label Sneakerhead, but I am battling the gross and unfair treatment of my collection of shoes and I. What we have is special and the relationship I have with sneakers is complicated...it’s been a love-hate process. We’ve taken breaks, spent weeks apart but one way or another we always end up together. Those around me (mainly my mom) argue that this relationship has grown toxic and has moved from being a habit to being an addiction. Let me explain the journey from innocent purchase to compulsive routine.
It always has honest beginnings...
The foundation for a Sneakerhead begins with buying shoes at the beginning of the school year or when you outgrow a pair. Soon, it progresses to receiving kicks as Birthday and Christmas gifts and once you have a little more disposable income, you have financial freedom to kick around.
It's all about the Benjamins (or Bordens), baby
Stepping into the culture
Being tied to the community
The term sneakerhead (and the phenomenon that followed) is relatively new and grew with the internet. The best way to describe the sneaker community's presence is to relate it to a global cause with chapters all around the world. There are plenty of websites and social media accounts that sneakerheads follow which facilitate the interactions of a community. Facebook groups like the 'Vancouver Sneakerheads Group' that I am a part of exemplifies the localized sneakerhead culture and proves to be the most intimate way to connect people with a shared identity of being sneakerhead. The online community boasts 20, 000 members, acts as a marketplace to buy and sell shoes and is laced with levels of support. Members support each others' self-esteem by giving each other feedback on sneaker collections, customizations and opinions on shoes in general. The community also distributes informational support by providing details on release dates, shoe sizing, quantity of the releases amongst other tips. Within the business aspect of the community, their is clear promotional efforts even though the members aren't receiving any pay for their marketing labour. The culture is profitable and self-sustaining...as long as the shoes fit the needs of the culture.
The pursuit of happiness
The thrill of victory and the agony of defeat
There is a literal heartbreak felt when a shoe sells out. If you’re lucky there’s two options: Buy a larger pair (and a couple socks) or squeeze into a smaller one (fashion is painful). On the winning side of things, the joy of buying sneakers knowing that someone else couldn’t is quite a thrill.
When you find out they sold out of your size...
BUT nothing beats the feeling of putting on a fresh pair...
...seriously, it feels so good...
Sole cleansing
If you’re reading this it’s too late...
If you’ve reached this point your collection is growing fast. Your parents are likely starting to comment on the stack of shoe boxes in your room and your response that you just like shoes is not working. The logic (or excuses, depends on your point of view) I use is that shoes are works of art. I know how that may sound, but if you emphasize or over-exaggerate the exclusivity of the shoe it may justify the purchases. Or you kindly remind everyone that it could always be worse...
How I explain the shoes I just bought to my Dad:
Boxed In
Every time I buy a pair of shoes it’s a battle of Tetris to find a place for them to fit. My closet consists of shoes on racks, boxes on top of shelves, boxes on top of boxes and then there’s a stack in a separate storage closet. Oh, I almost forgot the pairs in the garage cabinets. So, besides the fact that I have more shoes than everyone in my family combined, I also take up more space storing them as well. To avoid the awkward confrontation with my mom which usually results in trying to charm my way out of it, I have resorted to keeping boxes in the car and waiting until she’s out of the house to bring them in. Unfortunately, there’s no getting away from her, she always can recognize a new pair on my feet before I leave the house.
Update: I currently have a box in my car and two pairs of shoes being delivered...this week should be interesting.