The 25 Coolest Packaging Designs Of 2013

It’s what’s on the outside that counts.

1. Wild Bounty Skincare Line from New Zealand


Conceived by Auckland Agency Dow Design. You can get the products at the brand’s flagship store in Hong Kong.

2. Kirin Mineral Water

The Asian beverage brand gets a fresh, geometric new look.

3. Method’s Hand Soaps


Orla Kiely, is that you?

4. Violator, German Beer


This series of brews that violate the German Purity Law were designed by Ross Burwell.

5. Body & Eden Herbal Elixirs


Buy them here.

6. Vin Grâce Wine Packaging


The most beautiful paper wine packaging yet. Get more information about the designers here.

7. 7-11’s New Sandwich Packaging


Only available in Sweden, of course. Designed by BVD.

8. 52 North, a London-Based Bar and Restaurant

Design agency I Love Dust worked with interior designers 44th Hill on the branding.

9. ICA, a Swedish Brand of Groceries


Amazing how the cartoons interact with the product. Designed by Klas Fahlen.

10. Woolworth’s Hand and Nail Shop


SO MANY SCENTS and a different design to go with each one.

11. Conceptual Efficient McDonald’s Packaging.


This amazing concept for McDonald’s packaging was designed by Seul Bi Kim.

12. BANDiful Bandages

Designed by Vivi Feng & Yu-Ping Chuang. This student project was named theDieline’s Best in Show.

13. Chandon’s Limited Edition American Summer Bottles


They got comfy in nautica this year. Designed by Butterfly London.

14. Cheeky’s Line of Beauty Products


Cute, fun, and clean. Designed by Pearlfisher in the U.K.

15. LIÁ’s Olive Oil Bottles


Designed by Bob Studio in Greece.

16. Aeroplay DIY Kite Kit


Designed by Lily Li.


The end result.

17. Lupains Bakery Bread Packaging


Designed by Les Bons Faiseurs (the good doers).

18. Skandinavisk Candles


Designed by Skandinavisk, and it pretty much sums up the Scandinavian sensibility.

19. OOH OOH AH AH! Banana-Based Jam

Wait, why have I never eaten banana-based jam?? Designed by Peck & co.

20. Helt Honey


Package design by arhoj.

21. Crown’s Line of Maple Syrups


Invokes everything you want to think of when you think of maple syrup. Designed by Studio MPLS.

22. Paul and Joe’s Spring 2013 Carousel-Inspired Collection


Paul and Joe always wins for best makeup packaging.

23. Honey Clover Packaging Concept


By Russian designer Maksim Arbuzov.

24. Prologue Tea Company


A fictional tea company that creates custom blend teas based on classic novels. Designed by Flora Chan.

25. Caru Skincare


The packaging is biodegradable and recyclable while the products themselves are filled with eco-friendly ingredients. Buy it here.

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