Skip To Content
  • bestof2013 badge
  • Original badge

The 25 Coolest Packaging Designs Of 2013

It's what's on the outside that counts.

1. Wild Bounty Skincare Line from New Zealand

Conceived by Auckland Agency Dow Design. You can get the products at the brand's flagship store in Hong Kong.

2. Kirin Mineral Water

3. Method's Hand Soaps

Orla Kiely, is that you?

4. Violator, German Beer

This series of brews that violate the German Purity Law were designed by Ross Burwell.

5. Body & Eden Herbal Elixirs

Buy them here.

6. Vin Grâce Wine Packaging

The most beautiful paper wine packaging yet. Get more information about the designers here.

7. 7-11's New Sandwich Packaging

Only available in Sweden, of course. Designed by BVD.

8. 52 North, a London-Based Bar and Restaurant

9. ICA, a Swedish Brand of Groceries

Amazing how the cartoons interact with the product. Designed by Klas Fahlen.

10. Woolworth's Hand and Nail Shop

SO MANY SCENTS and a different design to go with each one.

11. Conceptual Efficient McDonald's Packaging.

This amazing concept for McDonald's packaging was designed by Seul Bi Kim.

12. BANDiful Bandages

13. Chandon's Limited Edition American Summer Bottles

They got comfy in nautica this year. Designed by Butterfly London.

14. Cheeky's Line of Beauty Products

Cute, fun, and clean. Designed by Pearlfisher in the U.K.

15. LIÁ's Olive Oil Bottles

Designed by Bob Studio in Greece.

16. Aeroplay DIY Kite Kit

Designed by Lily Li.

The end result.

17. Lupains Bakery Bread Packaging

Designed by Les Bons Faiseurs (the good doers).

18. Skandinavisk Candles

Designed by Skandinavisk, and it pretty much sums up the Scandinavian sensibility.

19. OOH OOH AH AH! Banana-Based Jam

20. Helt Honey

21. Crown's Line of Maple Syrups

Invokes everything you want to think of when you think of maple syrup. Designed by Studio MPLS.

22. Paul and Joe's Spring 2013 Carousel-Inspired Collection

Paul and Joe always wins for best makeup packaging.

23. Honey Clover Packaging Concept

By Russian designer Maksim Arbuzov.

24. Prologue Tea Company

A fictional tea company that creates custom blend teas based on classic novels. Designed by Flora Chan.

25. Caru Skincare

The packaging is biodegradable and recyclable while the products themselves are filled with eco-friendly ingredients. Buy it here.