Iâ€™m Paul Jantzen Gaston, a brand specialist & digital strategist from Manila, Philippines. My work revolves in developing names, identity systems and digital strategies that creates favorable perception and positive experience between consumers and brands. Through my self-exposure in branding and digital communications, student assistant job in DLS-CSBâ€™s Marketing and Communications Office, internship and first job experience with Tao Corporationâ€™s Corporate Branding and Creative Media Group, and multimedia specialist assigned position at Gimenez Group Inc, my design outlook and creative insight have become more rational, concerted, purposeful and engaging. I recently graduated from De La Salle-College of Saint Benilde with a Bachelor of Arts degree in Multimedia Arts. For almost 2 years now, Iâ€™ve been reading and immersing myself in the field of Branding and Digital Strategy. I'm currently undergoing an in-depth program in digital marketing through Internet and Mobile Marketing Association of the Philippines (IMMAP) and Ateneo de Manila Universityâ€™s Certified Digital Marketer Program. In the future, Iâ€™m planning to take my Masterâ€™s Degree in Branding at School of Visual Arts, New York.
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