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Filipino Ad Pays Tribute To Carers

To everyone caring for the sick, saludo kami sa inyo.

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An ad by Philippines' generics brand RiteMed is tugging the hearts of many.

RiteMed is a unitary brand that allows drug manufacturers to sell medicine under the brand so that it saves from marketing costs. The savings thereof are passed on to the consumers, which makes medicines more affordable compared to Big Pharma.
Via Facebook: RiteMedOfficialPage

RiteMed is a unitary brand that allows drug manufacturers to sell medicine under the brand so that it saves from marketing costs. The savings thereof are passed on to the consumers, which makes medicines more affordable compared to Big Pharma.

It depicts a perspective on the life of carers

and their perseverance in providing care to others

The ad was helmed by celebrated director Brillante Mendoza

Mendoza himself took care of his mother for several months before she passed.

The heartwarming ad has been viewed at least 3 million times and has over ten thousand shares.

And people have been sharing their stories on RiteMED's Facebook page

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