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15 Unbelievably Sexist Adverts From The 1970s

These magazine ads, via artist Mitch O'Connell, show us the kind of thing feminism was up against.

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Ms magazine, founded in 1971 by Gloria Steinem and others, quickly became an important part of the feminist movement in America.

A regular feature, "No Comment", encouraged readers to send in examples of sexism they encountered in the media – and they delivered the goods. Artist Mitch O'Connell has a bunch of early issues and has scanned in some of the best ones.