15 Unbelievably Sexist Adverts From The 1970s

These magazine ads, via artist Mitch O'Connell, show us the kind of thing feminism was up against.

Posted on

Ms magazine, founded in 1971 by Gloria Steinem and others, quickly became an important part of the feminist movement in America.

A regular feature, "No Comment", encouraged readers to send in examples of sexism they encountered in the media – and they delivered the goods. Artist Mitch O'Connell has a bunch of early issues and has scanned in some of the best ones.

Mitch's new book, Mitch O'Connell, The World's Best Artist, is out now.