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UK Now Spends More Time Playing With Smartphones Than Watching TV

We still love telly, but we just can't put our phones and tablets down.

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It's no surprise that people are obsessed with their digital devices, but in the UK we will soon be spending more time with iPhones and tablets than we do watching TV.

MagMos / Thinkstock.com

Analysts at media research firm Emarketer say that:

-- In 2014 people in the UK will spend a total of 8.5 hours a day consuming media, of which...

-- 3 hours and 41 minutes will be on mobile digital devices,

-- Compared to 3 hours 15 minutes watching telly.

It's not that we're watching less TV, we're just fiddling with our phones a lot more.

emarketer.com

Meanwhile, the time spent online by people using laptops and desktop is flat - all the growth is coming from smartphones and tablets.

EMarketer also says 38% of people in the UK will have a tablet by the end of the year - a huge increase since Apple first brought out the iPad in 2010.

Doxieone Photography/Doxieone Photography

And these data relate to people aged over 18. We can only imagine how digitally minded people are who have never known a time without Google and Facebook.

Of course, loads of people manage to watch TV and play with their phone or tablet AT THE SAME TIME - 53% of us multi-task like this every week according to Ofcom.

IPGGutenbergUKLtd/IPGGutenbergUKLtd

Live TV still accounts for around 90% of all TV viewing - but, it's getting harder and harder for TV producers and advertisers to capture and keep the attention of an audience that's tweeting, snapchatting and texting during all the programmes.

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