This the front cover of February's edition of The Bath Magazine.
Look familiar? This is the cover of Boston Magazine after the Boston Marathon bombing in April 2013, in which three people were killed and more than 250 people injured.
A lot of people were offended by what they saw as trivialising a tragic event.
The Bath Magazine apologised last night and promised a fuller apology online later.
If this shows anything it's that even small regional titles operate in a global media marketplace.
As Boston Magazine points out, the shoes in their cover image were donated by Boston Marathon runners and raised $125,000 for the charity set up in the wake of the bomb. It wasn't just a great-looking cover.
You can take inspiration from other people's ideas - that's natural - but borrowing from a a famous and inspirational magazine cover isn't the kind of thing that's going to be ignored, even in Bath.