This picture of swimwear model Kate Upton and someone claiming to have been her high school boyfriend went around the world yesterday after it was posted on Reddit.
So who did post it? Allen says an old schoolfriend was behind both the post and the ridiculous Reddit username.
So he could only watch on with horror as a picture of him and Kate went viral.
Allen kept in touch with Kate for some years - she would occasionally send updates on how here shoots were going, before she found the kind of stratospheric fame she now enjoys. But he has no idea if she's aware that a six-year-old photo of her and her old schoolfriend caused a mini media storm.
Understandably, Allen says he's just happy to clear up the whole matter and get back to normal.