Hey look there's a new Paddington Bear film out, that will definitely be suitable for all children, won't it?
WRONG. Because it contains "innuendo" and "occasional sequences of mild threat" the film has been given a "parental guidance" (PG) rating in the UK.
So what exactly is so shocking about Paddington? Why did it miss out on the U certificate most kids' films get? Firstly, the BBFC ruling says there's "IMITABLE BEHAVIOUR":
There are infrequent scenes of dangerous behaviour, including Paddington hiding from a villain inside a refrigerator and riding on a skateboard while holding on to a bus, as well as a brief scene of a boy strapping fireworks to his shoes.
And don't forget the "THREAT" (otherwise known as plot):
There are occasional sequences of mild threat when Paddington is chased by the villain who threatens to kill and stuff him, as well as a brief sequence in which Paddington lies unconscious on a table while a taxidermist prepares their tools nearby.
There is also a short scene in a jungle when Paddington and his family run for shelter during an earthquake with trees falling around them.
And, most controversially, under the "SEX" column the BBFC warns:
There is some mild innuendo, including a comic sequence in which a man disguised as a woman is flirted with by another man.
As if that wasn't enough, in the "LANGUAGE" category, the BBFC says there is a "single mumbled use of 'bloody'".
The BBFC changed the ruling's language from "mild sex references" to "innuendo" after the distributor complained – but the regulator says the distributor was "content" with the PG rating.
It's worth pointing out that both Elf and Toy Story were rated PG in the UK.
Paddington Bear creator Michael Bond, 88, told the Daily Mail he was "totally amazed" by the rating. The film's star, Hugh Bonneville, told the BBC:
I think the rating is perfectly appropriate. I think it's slightly odd to talk about sexual references which actually refers to me dressed as a cleaning lady, which is frightening maybe, but not entirely sexual.