This is the culture secretary, Matt Hancock. He's speaking on his new app/social network: Matt Hancock.
He's inviting smartphone users to download the app – to keep up with whatever he's up to in his role as a cabinet minister and the Conservative MP for West Suffolk.
Members of Matt Hancock (the app) can share their thoughts, add friends, send private messages and even add a fun GIF to posts – pretty much all the things you can do on Facebook.
There is, as you expect, a lot of pictures of and information about – Matt Hancock.
The press release says:
[The] community creates a 'third space' to engage constituents: a digital community designed for mobile, offering the interactivity of social media without the pitfalls.
Despite promising to avoid those pitfalls, it didn't take long for users – many of them posing as frontline politicians – to swarm the platform, with a smattering of off-colour jokes and even Nazi memes.
The announcement adds that he's willing to make the platform available to all MPs in future.
On top of that, concerns have been raised over how stringently Hancock is adhering to data protection laws.
However, early adopters of Matt Hancock posed several questions: