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These Artists Have Been Leaving Cool Little Jokes Across London For Years

London art duo id-iom gently poke fun at the capital with jokes everywhere from advertising boards to shops.

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Brothers Sholto and Hugo Brown, who make art under the name id-iom, have for more than a decade been adding the subtlest blink-and-you'll-miss-them jokes across the urban landscape.

Originally from the Isle of Man, the Brixton-based pair have been in the capital since around 2000 and have had their work featured in galleries – but you may have already seen their work without knowing it.


Sholto told BuzzFeed: "I think we started doing street art as we like to work big and sometimes pieces of paper just don't cut it. Plus it's a guaranteed way that at least some people will see your work."