Something Incredibly Unfortunate Happened When You Googled Greggs Today

Yeah, that’s not the company’s official slogan.

1. If you happen to be researching Greggs at the moment you may see a slightly different logo from usual in Google search results.

2. In case you didn’t quite catch that.

3. How did this happen? Greggs is claiming the picture is from a Google+ account, and that Google is linking the (fake) account and the (real) company in search results.

4. The naughty logo image links to this page at the satirical wiki site Uncyclopedia.

5. Greggs was quick to assure the pie-eating public that this is not a reflection on the company, just an error on Google’s part.

@aspire_print we certainly don't! Working with @GoogleUK to fix it!!

— Greggs (@GreggstheBakers)

7. There were suggestions someone should get sacked for the debacle. But on Twitter Greggs said this would be “a bit harsh”.

@GreggstheBakers I suggest you sack someone

— Martin (@youngin_uk)

8. Some people were defending the bakers to the hilt.

Furious on Greggs' behalf - its raised my Tyneside nationalism to danger point

— Mark Wallace (@wallaceme)

9. While others were still taking offence.

@GreggstheBakers errrrmm don't know how to say it. But you're currently being extremely offensive

— Callum JA Bowring (@cjab123)

@cjab123 we're currently being extremely trolled!!

— Greggs (@GreggstheBakers)

11. This kind of thing is an established problem with Google search. Earlier this month, people searching for the town of Skellow in Yorkshire got some interesting results (NSFW image).

12. But we understand that none of this affects Greggs’ steak bakes or other meaty baked goods.

13. Update – 3.50PM: Greggs pulled out the big guns and offered Google some donuts to solve the problem.

Hey @GoogleUK, fix it and they're yours!!! #FixGreggs

— Greggs (@GreggstheBakers)

14. And with the addition of a sausage roll, this seemed to do the trick.

Sorry @GreggstheBakers, we're on it. Throw in a sausage roll and we'll get it done ASAP. #fixgreggs

— Google UK (@GoogleUK)

15. Because now the bad logo isn’t coming up in search results.

That's all done now @GreggstheBakers, #FixGreggs is now #FixedGreggs

— Google UK (@GoogleUK)

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Patrick Smith is a senior reporter for BuzzFeed News and is based in London.
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