Do not adjust your screens. This is a real thing.
As part of an in-store and outdoor advertising campaign, Sainsbury's is suggesting putting coffee into spaghetti bolognese. Some shoppers are incredulous.
Others are intrigued.
This spag bol fan tried it once and wouldn't recommend it.
Some were unsure of the quantity of coffee required.
Various coffee-spag-bol hipsters who've been doing this for literally ages didn't know what all the fuss was about.
Meanwhile, this is a very good question.
BuzzFeed News asked Sainsbury's if they are actually serious and they replied very swiftly to assure us they are.
Cath Wilkins, head of consumer PR for food at Sainsbury's, said: "It may sound unlikely but it really works, I promise you, having sampled it myself.
"The coffee adds a underlying depth of flavour that helps to balance the sweetness of the tomato-based ragu. Rather like adding chocolate to chilli con carne, which is another of our recommended twists – although that one is a little better known."
Just to recap, Sainsbury's really does want you to put instant coffee in your meat-based pasta dish.
There's even a video.
vote votesYes, this sounds delicious
vote votesSure, I'd try it, why not
vote votesI'm not sure about this
vote votesThis sounds awful and to be honest I'm slightly offended
vote votesWhy doesn't BuzzFeed try this and tell us if it's any good.