A Sweary Tesco Parody Account Is Replying To Customers On Twitter

This could well be what social media managers are secretly thinking.

1. It’s part of modern customer service these days to reply to customers on Twitter. Tesco is just one of several big brands to send messages like these almost constantly:

4. So far, so good. But then a parody account – @Tecso_Express – popped up last week, offering some rogue sweary customer service to real Tesco customers.

5. It started off quite tame, extolling the virtues of mint-chocolate ice cream.

6. But then @daleord got a serving of sass.

This is probably what the people running the real @Tesco account occasionally want to say, but don’t because they’re nice professional people.

7. @LoopyBoylan got the sharp end of the attitude stick.

8. This person who applied for jobs at both Tesco and its deadly rival ASDA got short shrift.

9. This sensible question about vouchers was completely rejected.

10. There was an explanation for all the mess in one store.

(Don’t forget: this account is a parody.)

11. This strident defence of 17p lemonade.

13. This was quite a reasonable point made to Josh.

14. @Tecso_Express’s tweets are full of disparaging remarks about rival supermarkets and the people who shop there.

16. And then, er, this happened …

17. The person quitting their Tesco job got the treatment you would, by now, expect.

18. And this response to Helen could be described as “to the point”.

19. Tesco (the real one) is aware of the parody account and has told at least one customer not to confuse it with the real thing.

@shaunbentley Hi Shaun, I'm sorry to hear that. The Tecso_Express account is not a genuine Tesco account. 1/2

— Tesco (@Tesco)

Tesco said in a statement: “Parody accounts do spring up from time to time. Customers wanting to contact our rather more helpful customer service team can do so through @Tesco.”


The fun’s over: Marketing Week reports that the account has been suspended after Twitter challenged it to change its profile picture, background image and name within 48 hours.

Check out more articles on BuzzFeed.com!

Patrick Smith is a senior reporter for BuzzFeed News and is based in London.
  Your Reaction?

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.


    Now Buzzing