1. It’s part of modern customer service these days to reply to customers on Twitter. Tesco is just one of several big brands to send messages like these almost constantly:
19. Tesco (the real one) is aware of the parody account and has told at least one customer not to confuse it with the real thing.
Tesco said in a statement: “Parody accounts do spring up from time to time. Customers wanting to contact our rather more helpful customer service team can do so through @Tesco.”
The fun’s over: Marketing Week reports that the account has been suspended after Twitter challenged it to change its profile picture, background image and name within 48 hours.