1. Press releases come in all shapes and sizes. Once, we were sent an image of Andi Peters in a burger chain restaurant. That was it.
2. Some try to be funny and miss the mark, like this drains company hitting a bum note.
3. Some know that they haven't got a lot to work with, like this classic from Stiff Records promoting the latest solo work from Razorlight's Johnny Borrell.
4. Some make no sense whatsoever, even to reporters who specialise in decoding officialese.
5. The technology world is full of this stuff.
7. Royal Baby fever produced some quality efforts this summer.
8. Meanwhile, some really are in bad taste.
9. Valentine's Day is a busy time for the PR industry. That's when you get press releases about diamond condoms.
10. Who knew Buckfast was the way to true love?
11. This chef, Gurpareet Bains, claimed to have made the "world's healthiest curry", which could help battle "cancer, Alzheimer's, coronary heart disease and diabetes".
It sounded a bit suspicious.
According to the Telegraph:
"The spicy chicken meal, he says, can help fight off carcinogenic cells while other traditional ingredients such as ginger, chilli, turmeric and garlic, are know for their antibacterial and antiviral properties...
"Mr Bains, a British nutritional therapist and Indian 'superfood' pioneer, said eating the curry just once-a-week could 'deal a devastating blow' to the onset of cancers and other diseases like Alzheimer's."
12. But that didn't stop EVERYONE publishing it.
13. Then are the ones that come around every year and still aren't true. Such as "January 21 is the most depressing day of the year."
The press release on which this pseudo-science is based has been going around for years.